THE DETAIL KEY RESPONSIBILITIES Trend Watching And Content Research
Stay current on the latest communication and market trends locally, regionally, and internationally.
Quickly convert ongoing trends into learnings and inspiring briefings for the content team to execute
Suggest and validate pertinent trends for the client to leverage in their communications.
Identify locally relevant cultural, social, and economic assets and convert them into communication assets for the client's promotions.
Gain a deep - and ever-changing - understanding of the several target audiences within each market.
Understand which researched and identified elements respond to and support the client's business goals.
Understand and share the status quo of each market (competitors, benchmarks, side markets) as needed.
Research, collect, share, and leverage the latest digital trends in the communication landscape. Content Strategy
Define and constantly refine each market's personas and target audiences
Define and constantly refine how each market's business goals can be converted into communication goals
Define and constantly refine the main elements of the client's content strategy
Messaging
Timings and Calendar
Channeling
Formats
Identify potential new formats, milestones, or activation media to leverage
Key Accountabilities
All content strategy output for this particular client
The quality of the relationship with this particular client
The task pipeline coming from this particular client
The strategic guidance of the content studio creative team
Cultural suitability and impact of the work across all markets and all brands
What You Will Bring Academic Qualifications
Bachelor’s degree or above (marketing, advertising, communication, design) EXPERIENCE REQUIREMENTS
3+ years Experience in digital strategy.
Experience working within a large network communications agency.
Experience with FMCG clients across the region is preferable.
Experience in developing content strategies, writing creative briefs, guiding development and presentation of creative work. LANGUAGE PROFICIENCY
English proficiency - must
Arabic fluency - must PROFESSIONAL CERTIFICATION
Digital or Social Media certificates is a plus GENERAL SKILLS
Know how to use analytics & tools to track content performance
Strong presentation, communication, and leadership skills.
Ability to work directly with clients and develop relationships on behalf of the agency.
Familiarity with various quantitative and qualitative research methodologies and working knowledge of when and how to apply them to client opportunities/ challenges.
Demonstrate an innate curiosity and insight into human behavior and an instinct for popular culture.
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.