Marketing Executive BTL

• Assisting BTL manager in planning evaluating & execution of events & activation
• Effectively executing with Business Heads in developing regionspecific plans for BTL & Events deliveries on a monthly quarterly and annual timelines.
• Introduce and deliver best practices and innovation across a structured events framework for all Market Activations offering high prospect leads increasing quality and reducing cost.
• Adhering to timelines for delivery of creative to business and all other teams
• Online / offline research and getting new ideas for activation
• Supporting the execution of all internal collateral required by crossfunctional teams
• Keeping a track on competitor BTL activities Events Activation tieups etc
• Coordinating with regional teams for city specific marketing activities.
• Run local level campaigns to drive regional level targets..
• Develop manage and distribute promotional marketing materials.
• To increase Brand Visibility and Top of Mind Awareness and Recall for the Brand.

• Require a minimum of 1 year of BTL & Events related experience holding a Bachelors degree (Masters preferred) in Marketing / Business Administration.
• Extensive executive experience managing Market Activation Agencies Vendors / Event.
• Solid interpersonal and collaboration skills meeting and executing critical deadlines and ability to deal with stress and ambiguity.
• Good understanding of regional markets across India with their challenges and opportunities.

stress management,business administration,marketing activation,planning,marketing,interpersonal skills,event management,collateral,drive,collaboration,deliveries,framework,market activation,events,timelines,ambiguity management,execution,activations,deadline management,vendor management,campaigns,teams