Research current fashion trends, market preferences, and consumer behavior to inform design concepts and product development strategies.
Develop original fashion designs for apparel, accessories, or footwear that reflect the brand's aesthetic and target market.
Create sketches, illustrations, and technical drawings of design concepts using traditional hand-drawing techniques or computer-aided design (CAD) software.
Collaborate with the design team, including patternmakers, sample makers, and product developers, to bring design concepts to life.
Select fabrics, trims, colors, and embellishments for each design. Source materials from suppliers and vendors that meet quality, cost, and sustainability criteria.
Participate in fittings and garment construction to ensure the fit, drape, and overall quality of finished garments meet design specifications.
Manage the design process from concept to final production, including creating design boards, mood boards, and technical specifications.
Stay updated on emerging fashion trends, textile innovations, and industry developments. Attend fashion shows, trade fairs, and exhibitions to gain inspiration and insights.
Collaborate with cross-functional teams, including merchandising, marketing, and production, to coordinate product launches, promotional campaigns, and sales initiatives.
Conduct market research and competitor analysis to identify opportunities for differentiation and innovation in the fashion marketplace.
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