Media amp Digital Marketing Manager Maternity leave replacement

Glassroom is looking to fill the Media & Digital Marketing Manager position for their clienta leading global player in the luxury spirits industry with aportfolio of over 50 premium and super premium brands.

As Media & Digital Marketing Manager you will work closely with the localMarketing team as well as Global Marketing Capabilities team to acceleratethe brands growth and Digital Marketing transformation in Canada. You willalso be working in a oneteam contextto manage the Canadian companys relationship with Glassroom including optimizing the resourcing and deployment ofapproximately $4 Million in media spend. This role will be instrumental to managingand executing Canadas overall marketing and digital marketing activitiesworking with both external agencies and partners for brilliant execution andimplementation.

Sound exciting It should!

The mission of this role is to strengthen the clients presence consistently across media and digital channels fostering consumers online engagement andconsideration and driving the efficacy of our digital content deployed alongconsumer and shopper journeys.

KEY RESPONSIBILITIES

Media

• Lead media agency to develop strategic plans and ensure agreed
  plans for all media activities are executed with best practices.
• Work handinhand with Glassroom to set up Media Mix Modelling forthe clients portfolio.
• Regular management and tracking of media approvals and spends across
  brands and at the portfolio level via close discussions with Glassroom.
• Sharing of performance and execution insights fortotal media regularly with key stakeholders.
• Connection and media planning process as part of brand planning toensure consumers are at the core of our media strategies and that definedKPIs are in place.
• Locally deploy the media (both traditional and digital) strategy across theecosystem of Paid and Organic channels supporting Brand Managers asthey plan implement and leverage media channels to deliver brandmarketing objectives.
• Achieve excellence in Paid Digital Media campaigns managing theexecution of activation (e.g Paid Social Display/Video Paid SearchProgrammatic eCommerce media etc.) including performancemeasurement and optimization.

CRM & Email

• Lead customer relationship management strategy andexecution of email campaigns across the portfolios.
• Manage data governance working with legal IT and DPO to ensure the Canadian market is compliant with local privacy and data collection laws.
• Data collection and hygiene strategy to grow optin engaged contacts across
  the portfolio and develop new touchpoints for acquisition.
• Lead contact segmentation nurture stream ecommerce and tactical email
  campaigns across the portfolio.

Website & SEO

• Lead website management and SEO strategy on localizedsites across the portfolio.
• Manage the CMS for websites across the portfolio to optimize user journeyscontent to reduce bounce rate increase time on site and online revenue.
• Manage the SEO agency to accelerate blog and content strategy across theportfolio to increase organic traffic.
• Report on search insights to the business as part of strategic planning andquarterly business reviews.

Organic Social

• Lead organic social listening and amplification strategies.
  
• Manage organic social media agency and assist in the development of brand
  playbooks.
• Manage organic social and competitive listening dashboards on Sprinklr.
• Manage Ambassador program content creators and influencer identification
  negotiation and programs.
• Work in close partnership with local Marketing roles and Global DigitalMarketing ensuring consistent media strategy deploymenthow to best leverage data to develop new insightsand measure effectiveness.

Budget setting and Agency briefing

• Collaborate on briefs budgets reports and results analysis.

Crosschannel campaign planning/management

• Coordinate withExperiential Marketing PR Social & Advocacy Customer and ChannelMarketing Brand House and eCommerce leads.
• Manage Glassroom and external partners/publisher relationships.
• Manage local media and digital agency leads inline with Global agreements.

KEY RELATIONSHIPS

Internal

• VP Marketing.
• Digital Media Specialist.
• Local Consumer Marketing Customer & Channel Marketing Sales Finance IT.
• Global Digital Marketing team.

External

• Media PR and Social Digital Agencies.
• Media vendors/publishers.
• Key global partners (Facebook and Google).
• Creative agencies.
• Other external services providers (Content performance measurementtools content production freelancers etc.)
  
  

SKILLS

• Knowledge of Google Ads Google Analytics Google Campaign Manager/Ad serversFacebook Business ManagerYouTube and Online Video networks.
• Knowledge of programmatic buying platforms (Google DV360).
• Ad verification tools (MOAT Double Verify)
• Social listening/publishing platforms (Sprinklr SocialbakersHootsuite Brandwatch).
• SEO tools (SemRush Kwfinder Search Console).
• Content performance management tools (CreativeX DAM).
• CRM systems (Microsoft Dynamics Klaviyo).
• Experience leveraging and assessing data for key insights (social listening sentiment analysis KPIs like mentions hashtag engagementrate reach).
• SEO optimization content efficacy assessment (visibility engagement rates formats lengths optimization rules).
• Excellent agency/partner management skills.
• Comfortable being the local subject matter expert for media organic social
  data privacy email website ux SEO influencer etc.
• Excellent verbal written communication and presentation skills.
• Robust experience in stakeholder management both local and foreign
  internal and external.
• An entrepreneurial mindset and autonomy within a collaborative environment
• Ability to travel up to 25% of per year.

EXPERIENCE & EDUCATION

• 810 years of experience in digital marketing with exposure to
  traditional and paid digital media organic social influencer crm/emailwebsite and seo.
• Delivered outstanding results in consumer acquisition and engagement by
  delivering growth in conversations around the brand and growing an activeconsumer database.
• Exposure to ecommerce and ecommerce media (Amazon).
• Prior experience in media/digital agency a strong plus.
• Relevant experience in Consumer Packaged Goods.
• Experience inSpirits/Beverages a strong plus.
• Degree in Marketing Business Administration or Communication orequivalent a plus.