Single Malt Specialist- Southern California

Job Title: Single Malt Specialist

Function:Commercial USA

Location: Southern California

Salary:

Contract:Full Time / Permanent 40 hours per week. This is a fulltime advocacy role sometimes requiring atypical hours (evenings weekends) as the demands of the market and regional travel dictate.

Date vacancy will close: March 22nd 2023. Where we receive high numbers of applications we may close vacancies early.

If you think this is the right opportunity for you please dont delay in applying!

Who we are:

Born in Glasgow made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multiawardwinning global whisky brands led by The Dalmore Fettercairn Jura and Tamnavulin. Our mission is to be a driving force in whisky renowned for building brands that standout. Enabled by our brilliant community of 700 colleagues reaching across 16 countries and counting. Were led by our values continuing to grow and invest and looking for great talent to join our brilliant community.

Ready to hear more

What the opportunity looks like:

The Single Malt Specialist Southern California will be the face of The Dalmore and Jura brands in market tasked with stepchanging the mental availability of our portfolio within our highest opportunity retail (Brick & Mortar and/or Online) and luxury onpremise outlets across critical Southern California zip codes.

The role will also drive programming and identify new opportunities in the growing eretail space headquartered in the region.

Responsible for driving the advocacy and activation of these worldclass Scotch whiskies with our importer wholesaler and trade partners the SMS & eCommerce Lead Southern CA will join a passionate team that is seen as a cut above those of our competitors. This role will also be responsible for direct sales of The Dalmores rare and aged whisky offerings (RSP $6000).

Limited travel outside of Southern CA (2x quarter).

What you will do :

Motivate and Influence Distributor Partners.

• Work hand in glove with WMA (Brand Owner) and E&J Gallo Winery (Importer/Wholesaler) to ensure The Dalmore and Juras off and onpremise brand programming is optimised and the field sales organisation is trained motivated and appropriately equipped to maximise distribution in target accounts
• Engage accounts and distributor personnel to ensure all eRetail opportunities in marketplace are maximized.
• Partner with sales teams to ensure delivery of distribution goals.

Develop and Maintain Robust Key Account Universe

• Make regular outlet calls to assigned target account list covering top opportunity retail and luxury onpremise outlets across the key markets in Southern California maximising our brands mental availability instore and online per our brand standards.
• Act as a valued partner and consultant to the customer maximising opportunities for promotional exposure/activation of our brands in these outlets.
• Ensure all staff at key accounts is transformed to passionate advocates for our brands.

Engage Target Consumers to Drive Velocity Brand Equity and Loyalty

• Act as our inmarket authority on our malt portfolio delivering inspirational trainings and tastings on the Dalmore and Jura brands.
• Manage and promote W&M brands via owned social media channels.
• Identify & activate appropriate thirdparty partnerships (whisky clubs law societies Ivy League university societies luxury brand partners) that introduce The Dalmore and Jura brands to our consumer target.

Deliver Annual Rare Whisky Allocation and Budget

• Execute a plan to sell assigned allocation of rare and limited expressions of The Dalmore (via wholesaler) to luxury outlets and collectors.
• Build a database of individuals and organizations whom this role can personally sell rare whisky to and through

Limited travel outside of CA/NV/WA area (2x quarter).

For this role were looking for:

• Minimum of 5 years experience with super premium spirits (Supplier or Wholesaler) in the US market with at least oneyear experience in CA.
• .An exceptional understanding and passion for luxury spirits and ideally Single Malt Scotch Whisky
• CSS or WSET Level 2 or equivalent certification or in process within 6 months of hire date
• Bachelors Degree in Business Communications Marketing Hospitality or Liberal Arts is a plus.
• Ecommerce knowledge and experience
• Marketing capabilities in brand building and execution planning
• Digital marketing and social media proficient
• Event management
• Fluency with the threetier system
• Has a business mindset; understands sales process and key levers to making a sale (onpremise and retail)
• Skilled in reading analyzing and interpreting data and price builds and in preparing reports
• Confident and engaging presenter
• Swift relationship builder able to penetrate a multilayered organization with multifunctional knowhow

We believe that everyone has the potential for growth in our roles! You may feel you dont tick every box for this role but if you believe you have relevant experiences that could help you succeed please apply!

Why join us:

• Competitive base salary
• Performance based bonus opportunity
• Company paid Medical Dental Vision & Life Insurance through United Healthcare
• 401k plan with employer matching
• Flexible hours
• Competitive PTO / Sick day package
• 11 public holidays
• Professional & personal development opportunities.

Never a better time to join the Whyte and Mackay Community.

Whyte & Mackay committed to being a welcoming inclusive Company. We believe in the respect dignity and human rights of all people. We do business with respect for peoples fundamental dignity and their human rights. This is anchored in our values our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age race gender color religion national origin sexual orientation gender identity or expression veteran status disability or any other protected class.

Our team read each and every application therefore youll hear back from us in due course.Should you require any adjustments to our recruitment process to help you be at your best then please contact us at and well do what we can to support.