Customer Marketing Manager

Working at Mercell

Mercell is an industry leading software companycreated in1999with the mission toreimagine tendering and unlock business opportunities.Mercell makes big scale buying easy strategic sourcing simple and monitorsthe tender market for companies so they can grow their market share. We supporta diverse customer base of30.000 buyers and suppliersacross geographies industries and sizes.Its a great time to join us and shape the future ofMercell as werevolutionize the world of tender management.

Our culture is based on the Mercellian Spirit of continuous growth curiosity trust and courage. You will work in a dynamic internationalenvironment with ambitious and dedicated colleagues who are passionate about what they do supported to be themselves and together create real value for the society.

Your Mission

We are seeking a talented and experienced Customer Marketing Manager to join ourGroup Marketing team.

The Customer Marketing Manager will serve as the primary liaison to our Customer Success team collaborating closely to execute strategies aimed at enhancingcustomer engagement retention and loyalty. Your core expertise lies in contentcreation campaign management and digital marketing.

If youre driven by the art ofcrafting compelling narratives transforming ideas intoimpactful campaigns andthrive in a dynamic creative atmosphere were eager to welcome you aboard!

Core Responsibilities

• Develop targeted value messages and campaigns tailored to different
  customer segments.
• Develop and implement customer lifecycle marketing programs to nurture
  customers onboard new customers drive repeat purchases and reengage
  inactive customers.
• Great ideas dont happen in a vacuum. Youll collaborate closely with cross
  functional teams including Marketing Design Customer Success and
  Product to bring our creative vision to life.
• Mapping out customer journeys and developing campaigns and content
  aligned to those journeys ensuring a seamless execution across channels
• Collaborate with Customer Success to identify opportunities for crossselling
  and upselling to existing customers.
• Develop marketing campaigns and promotions for new product launches or
  upgrades including webinars blog posts infographics social media emails
  etc.
• Develop strategies to encourage customers to share their positive
  experiences testimonials and usergenerated content.
• Use datadriven insights to optimise marketing strategies and campaigns.
• Planning organising and executing various types of events and conferences.

Required Qualifications

• Experience (ideally 3years)in Customer Marketing roles or similar in a tech or SaaS company.
• Strong understanding of customer segmentation lifecycle marketing
  principles and retention strategies.
• Excellent project management skills with the ability to manage multiple
  projects simultaneously.
• Strong communication and interpersonal skills with the ability to collaborate
  effectively across teams.
• Creative thinker with a customercentric mindset and a passion for deliveringexceptional customer experiences.
• Fluent in English language preferably native in one of the Nordic languages.

Preferred Qualifications

• Bachelors degree in Marketing Business Administration or related field
  (Masters degree preferred).
• Proficiency in data analysis and interpretation using tools such as Google Analytics and marketing automation platforms.

Start date: As soon as possible

Duration: Full time/ Permanent

Workplace type:Hybrid remote

Location: May be based in the following locations where Mercell has a legal entitysuch as Sweden Norway Netherlands Denmark and Finland

Has this sparked your interest

Then we cant waitto have you join our missionand looking forward to receiving your application.

We will continuously invite qualified candidates for job interviews and will close the job post as soon as we have found the right candidate for this role.

Application Deadline: 24 March 2024.However do not wait to submit your application we will read applications and talk to potential candidates as we receive them.

What we Offer

Mercell is in a very exciting period and you will play an important role in our ambitious journey.

Mercell continuously provides great opportunities for growth within the organization. You will have a good opportunity to shape your role and determine your priorities. We look at what you deliver not how you work or how many hours you spend on each task.

Growth Curiosity Courage Trust

The Mercell core values Growth Curiosity Courage and Trust serve as a foundation for the decisions we make how we drive our business and how we interact with our colleagues customers and others. But they also serve as the basis for the opportunities that Mercell provides for its employees to develop and thrive in their field of work.

Our perks & benefits:

Inclusive culture where you are welcomed to be yourself

Flexible and hybrid work encouraging a worklife balance

Be a part of a collaborative team with high ambitions

Individual development opportunities

Health insurance and pension plan

Competitive salary package

Paid parental leave

Team lunch and fruits

Computer and iPhone/Android

Unlimited coffee tea and soft drinks

Company events like Friday bars Summer and Christmas parties and more!

(may differ per country/office)

Questions for this position

We hope you got all your questions answered and you feel confident applying for this position however if you have more questions or doubts regarding the position please contact the hiring manager directly.

Happy to chat with you!

Linda Tedsen Head of Group Marketing Programs & Content

Email:

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.