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Own content calendar creation, coordination and execution with the input and support from the Practices. This includes working closely with the right stakeholders to present and prioritize SEO opportunities to maximize the results from the content programs.
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Manage content copywriters, reviewing and approving the quality of their work.
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Support the creation of messaging and copy for marketing tactics, including website copy, paid ads, social media, webinar outlines, guides outlines, infographics, videos, etc.
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Lead the successful coordination and execution of webinars and events
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Continue enhancing ITC branding and brand awareness across the digital channels
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Plan and execute inbound and digital marketing program, including website operations, SEO/SEM, social media and advertising campaigns
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Manage the day-to-day relationship and performance of the Digital Marketing In-house Agency, with the support of a Digital Marketing Lead that will report to the Marketing Manager. The in-house Agency team is comprised of the following channels (10+ FTEs):
Full Time
Marketing / Brand Management / Marketing Research / Digital Marketing