MD Finance is an international FinTech company with financial projects in various markets and market segments.
Our main business streams include Online lending KYC LaaS (lending as a service software) products and AdTech activities. Our internal MD Finance talent team has launched and managed all these verticals.
We are looking for a dynamic Senior/Lead PPC to be the first marketer in our brandnew department focusing on Microfinance Institutions (MX market). This is a unique opportunity to start a completely new traffic source and niche from scratch.
Responsibilities:
- Initiate entirely new niches from the ground up
- Monitor daily and monthly budgets adjust the spending based on results and finetune bids to achieve optimal ROI
- Design manage and continuously optimize advanced Google Ads campaigns with a focus on driving significant traffic and high conversion rates
- Work with analysis of campaign performance using advanced Google Analytics techniques and additional analytics tools. Provide insightful datadriven reports and recommendations
- Monitor competitor advertising campaigns conduct research
- Build an infrastructure and toolset to cover all necessities for reaching targets
- Collaborate with crossfunctional teams and marketing divisions to get the synergy in goalachieving
Requirements
- Minimum of 3 years of experience in managing and optimizing Google Ads campaigns preferably in a highvolume setting
- Showcasing a strong understanding of budget allocation and financial efficiency
- Proven track record of substantial success in generating high traffic and conversions with evidence of tangible results and impacts
- Advanced proficiency in analytics including deep expertise in ROI calculations data interpretation and strategy adjustment based on analytical insights
- Passion for digital marketing and eagerness to explore new technologies and methodologies
- Demonstrated ability to work autonomously exhibiting strong decisionmaking skills and independence coupled with a collaborative mindset for team projects
- Proactivity and desire to make an impact on product development.