Marketing Specailist

DIGITAL MARKETING SPECIALIST

We are looking for a datadriven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic converting that traffic into new leads for the business and nurturing those leads to close into customers the latter of which sales leadership will help you accomplish.

Responsibilities:

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (website and social media channels).
  

• Grow new leads including marketingqualified leads by converting site traffic through callstoaction landing pages and leadgeneration content (including offers).
  

• Drive SEO campaigns set objectives based on business goals repurposing content and keywords link building analyzing and optimizing for best results.
  

• Own and drive tactical and drip email campaigns to targeted audiences.
  

• Analyze email campaign metrics to determine the effectiveness of each marketing campaign and report key findings to stakeholders.
  

• Recommend and implement paid campaigns (SEM and advertorials) in traditional and social media.
  

• Optimize our marketing automation and lead nurturing processes through email content and social channels.
  

• Establish closedloop analytics with sales to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers.
  

Must have:

• Ability to bring in new ideas for content and marketing campaigns
  

• Experience and skills in demand generation and inbound marketing
  

• Experience with SEO and SEM for 23 years
  

Good to have:

• Build content for our website social media emailers and webinars such as SEOoptimized blog posts whitepapers ebooks reports infographics etc.
  

• Experience with video scripting and video editing software
  

Requirements:

• MBA in Marketing or equivalent working experience.
  

• Experience in inbound marketing for a technology company
  

• Proficiency in marketing automation and blogging software to generate traffic convert visitors into leads and nurture them (using dynamic workflows) into converted customers.
  

• Demonstrated project management experience.
  

• Research and analytical skills.
  

• Strong written and verbal communication skills
  

• Good understanding and proficiency in using digital marketing tools and tactics
  

• Ability to use data to inform all decisions.