Manager or Director Product Marketing & Innovation
* We love disruptive thinkers first to market trendsetting and able to stand out from the clutter in the beauty category with outside the box thinking!!
As Mananger or Director of Product Marketing & Innovation you will lead innovation product strategy from discovery through commercialization. Define and deliver new products that exceed DTC expectations and further the brand connection with consumers. Partner across the organization with marketing leadership operations design and other crossfunctional leaders. You will be responsible for developing & synthesizing category and consumer insights and translating these insights to a product innovation strategy.- 5 years leading Product Marketing / Product Innovation for consumer brands with a minimum of 3 years in roles that range from innovation discovery through commercialization from line extensions through breakthrough innovation
- Practical experience using design thinking methodologies on solving complex innovation business challenges
- Proven experience with various consumer research tools both qualitative and quantitative including DIY research (i.e. consumer interviews concept testing) with experience translating consumers insights into action
- Proven experience with rapid interactive innovation with buildtestlearn cycles of learning
- Analytical marketer comfortable with using consumer category DTC and retailer insights to inform strategy
- Experience working in consumer brands that built categories or disrupted categories
- Experience in skin care cosmetics or beauty CPG is required
- Experience in working with stagegate processes either agile or traditional processes
Nicetohave:
- Experience in product innovation for brands with gotomarket in DTC and retail channels
- Experience in small and large organizations
- Experience in consumer digital products industries preferred but not required.
Compensation & Benefits
- This position is a full time salaried position
- Salary Range: $110000 $180000 DOE
- Generous annual performance bonus (20%)
- Potential equity
- Great benefits throughout