Director of Marketing

• Recruit, select, and familiarise marketing department personnel with the Hotel and their functions.
• Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
• Conduct performance evaluations and follow up with Marketing department personnel.
• The ability to build a positive working environment.
  

Maximize Hotel Revenue

• Implement activities that positively impact hotel Rev Par performance
• Monitor competitive hotels to ensure continual market share improvement.
• Develop, coordinate, and implement programs to increase profitable sales in all product areas.
• Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.
• Manage the hotel's Yield Management program including the transition to a more robust dynamic pricing model.
• Ensure accuracy of definite bookings plus contracted group and corporate accounts.
  

Marketing

• Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive
• Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.
• The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability.
• Analyse the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.
• Develop and implement the Annual Marketing Plan.
• The ability to keep abreast of market trends and respond as needed.
• Develop marketing programs consistent with Four Seasons' style and image.
• Initiate and supervise the installation of all sales and marketing office procedures and ensure the hotel is in compliance with all Four Seasons Sales and Marketing Minimum Operating Standards.
• Prepare, monitor, and control the annual advertising and business promotion (A&BP) budget.