1. Campaign Strategy and Planning
- Develop comprehensive performance marketing strategies aligned with business goals
- Plan and execute digital advertising campaigns across Google Meta Programmatic and other platforms.
2. Campaign Setup and Management
- Utilize advertising platforms to set up and manage campaigns effectively.
- Implement tracking and analytics to monitor campaign performance and optimize accordingly.
- Conduct keyword research and audience targeting to enhance campaign reach and effectiveness.
3. Performance Analysis and Optimization
- Regularly analyze campaign performance metrics and provide actionable insights.
- Optimize campaigns based on key performance indicators (KPIs) to improve overall efficiency.
- A/B testing of ad creatives targeting strategies and bidding tactics to drive continuous improvement.
4. Budget Management
- Monitor and manage advertising budgets to ensure costeffectiveness and efficient resource allocation.
- Provide recommendations for budget adjustments based on performance insights.
5. Collaboration and Reporting
- Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
- Generate regular reports detailing campaign performance insights and recommendations.
Requirements
- Proven experience (23 years) in setting up and managing digital advertising campaigns.
- Proficient in Google Ads Meta Ads Manager and Programmatic platforms.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Up to date with industry trends and best practices in performance marketing.
- Excellent communication and collaboration abilities.
- Detailoriented with a resultsdriven mindset.
- A/B testing and optimization expertise.
Benefits
- Healthcare & medical plan including hospitalization up to MYR 50000 annual limit (Cashless plan)
- Outpatient Clinical coverage with wide network of panel clinics.
- Group Personal Insurance coverage.
- Fulltime employment with all statutory benefits (KWSP/EPF SOCSO EIS etc.)*
- For Foreign Knowledge Workers complete application for Employment Pass (EP) and Dependent Pass (DP if required) will be managed and covered by YMGIT.
*Statutory benefits may differ between locals & FKWs.