Paid Media Intern

Overview:

Key Responsibilities:

• Assist in the setup monitoring and optimization of paid media campaigns across various platforms such as Google Ads Facebook and LinkedIn.
• Conduct keyword research and ad copy creation to maximize campaign performance and ROI.
• Support the development of digital advertising strategies based on target audience and business objectives.
• Analyze campaign data and generate reports to identify trends insights and areas for improvement.
• Collaborate with the creative team to ensure ad creative aligns with campaign objectives and best practices.
• Stay updated on industry trends and best practices in paid media and digital advertising.
• Assist in A/B testing different ad creatives landing pages and audience targeting to optimize campaign performance.
• Monitor and report on competitors digital advertising efforts and industry trends.
• Assist in the management and optimization of social media advertising campaigns.
• Participate in team brainstorming sessions to generate new ideas for advertising and audience targeting.
• Contribute to the overall digital marketing efforts and assist with special projects as needed.

Required Qualifications:

• Bachelor s degree in Marketing Advertising Business or related field.
• Demonstrated interest in digital marketing specifically paid media and advertising.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Basic understanding of Google Ads Facebook Ads Manager and other paid media platforms.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Excel and PowerPoint for data analysis and reporting.
• Ability to think creatively and contribute innovative ideas to advertising campaigns.
• Detailoriented with a strong focus on quality and accuracy.
• Ability to work both independently and collaboratively in a fastpaced team environment.
• Previous internship or work experience in marketing advertising or digital media is a plus.
• Familiarity with social media management and analytics tools is a plus.
• Understanding of SEO principles and best practices is a plus.
• Interest in staying uptodate with the latest trends and developments in digital marketing and advertising.

analytics,digital marketing,creativity,google ads,social media management,paid media,campaigns,digital advertising,advertising