Product Description Copy Writer Contract Rol
Experience: 3 6 Years
Location: Bangalore
Preferable candidates from Ecom Fashion and Lifestyle industries.
Requirements:
- Bachelor s degree in a related field such as communications marketing English literature or journalism. Alternatively you can still apply if you have 3 years of copywriting experience
- Proven copywriting experience (freelance inhouse or agency)
- A portfolio of published content/copy (ideally across different industries and content types)
- Proficient in Microsoft Word and Google Docs
- Excellent written communication skills (show us in the cover letter!)
- Knowledge of content management systems (CMS) such as WordPress(desired)
- Some knowledge of fashion and fashion terminologies
- 34 years of experience in copywriting or content marketing
- Proven track record of developing engaging and effective content across platforms
- The ability to multitask
- A track record of meeting deadlines and working under strict timelines
- Good interpersonal and communication skills
- Ability to work independently and collaboratively within a team
Responsibilities:
- Write all customerfacing copy and some internal copy ranging from product descriptions to wellresearched blog posts
- Craft persuasive product descriptions that accentuate key features and benefits fostering sales and conversions
- Write highquality SEOenabled blogs/Footer content to attract organic traffic positioning the brand as a thought leader in the fashion industry Research and implement keywords into your content to boost our SEO across market places and website
- Create informative and captivating website footer content that reinforces brand identity and delivers valuable information to visitors
- Write compelling copy that helps to sell our products and build brand awareness
- Write and format copy in alignment with our content management system (CMS)
- Edit and proofread your copy to ensure there are no errors
- Submit copy and then make changes as directed by editors and other team members
- Work alongside the design team to create visuals to enhance your copy if needed
- Help come up with new content ideas to improve and Demonstrate strong research and analytical skills
- Ensure your copy aligns with other editorial and brand style guidelines
- Optimize existing copy on a brands website (page titles Meta descriptions h1s alts anchor text etc.)
- Stay updated on fashion trends and industry news and research productsand industry topics
- Conduct keyword research to identify the right keywords and phrases touse in your copy and Analyse search results to understand how yourcontent is ranking and identify areas for improvement
- Possess excellent written and verbal communication skills
- Work independently and collaboratively within a team
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