Cluster Director of Marketing
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Job Description
- Overseeing the marketing department in the hotel and waterpark.
- Evaluating and developing hotel/waterpark marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Develop and implement a marketing plan, including a promotional calendar and programs, new product introductions, and another marketing project.
- Working with the sales department to develop pricing strategies to maximize profit and market share while balancing guest satisfaction.
- Offer expert advice to develop innovative advertising, public relations, social media, and events.
- Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines.
- Developing promotions with the advertising manager and identifying potential guests.
- Understanding and developing a budget and finance, including expenditure, research, and development appropriation, return on investment, and profit-loss projections.
- Developing and managing advertising campaigns.
- Building brand awareness and building market positioning.
- Organizing hotel conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
