Planning: Responsible for the scalable growth of traffic channels and the expansion of new channels based on company strategy and goals. Aim to increase user traffic and improve advertising return on investment (ROI).
Advertising Deployment: Core responsibility for both on-site and off-site advertising. Explore internal and external resource partnerships to acquire traffic.
Analysis: Lead the planning of advertising content, track effectiveness, conduct data analysis, evaluate and optimize strategies. Achieve traffic goals according to timeframes and quality requirements. Analyze the conversion of traffic to transactions at each stage, optimizing advertising content and traffic distribution strategies.
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