- Gather and analyze data from various digital channels including website traffic mobile apps social media and online ordering platforms
- Utilize data analysis tools and techniques to identify trends patterns and opportunities for improvement
- Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management Customer behaviour analysis:
- Analyse customer behaviour on digital platforms to gain insights into user preferences engagement patterns and pain points
- Collaborate with the marketing and product teams to understand customer segments data funnelling data architecture current data tools and assets as well as customer personalisation needs A/B testing and optimization:
- Plan execute and analyse A/B tests to optimize digital assets user flows and customer journeys
- Provide recommendations based on test results to enhance user experience and drive conversion Digital campaign performance:
- Plan execute and analyse A/B tests to optimize digital assets user flows and customer journeys
- Provide recommendations based on test results to enhance user experience and drive conversion Website and app performance:
- Monitor and analyze website and app performance including page load times navigation patterns and user interactions
- Identify opportunities for site/app improvements to increase user engagement and conversion rate Data visualisation and reporting:
- Create clear and compelling visualisations to communicate complex data insights to nontechnical stakeholders
- Prepare and present reports to management providing actionable recommendations for digital strategy Data governance and quality:
- Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes. Competitive analysis:
- Conduct competitive analysis to understand industry trends and benchmarks providing insights to stay ahead in the market.
Requirements
- A minimum of 8 years of experience in digital data analytics preferably in the Retail Food Service or related industries Knowledge Skills and Competencies proficiency in data analysis tools such as Python R SQL or similar data visualisation tools like Tableau Power BI or Google Data Studio Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights
- Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
- Knowledge of digital marketing channels and performance metrics
- Excellent communication and presentation skills with the ability to convey technical concepts to nontechnical audiences
- Strong problemsolving skills and a proactive approach to tackling challenges
- Ability to work collaboratively in a crossfunctional environment and manage multiple projects simultaneously
A minimum of 8 years of experience in digital data analytics, preferably in the Retail, Food Service, or related industries Knowledge, Skills and Competencies proficiency in data analysis tools such as Python, R, SQL, or similar data visualisation tools like Tableau, Power BI, or Google Data Studio Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights Familiarity with web analytics tools such as Google Analytics or Adobe Analytics Knowledge of digital marketing channels and performance metrics Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences Strong problem-solving skills and a proactive approach to tackling challenges Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously