Data Analytics Insights Lead - Food Beverage

• Gather and analyze data from various digital channels including website traffic mobile apps social media and online ordering platforms
  
• Utilize data analysis tools and techniques to identify trends patterns and opportunities for improvement
  
• Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management Customer behaviour analysis:
  
• Analyse customer behaviour on digital platforms to gain insights into user preferences engagement patterns and pain points
  
• Collaborate with the marketing and product teams to understand customer segments data funnelling data architecture current data tools and assets as well as customer personalisation needs A/B testing and optimization:
  
• Plan execute and analyse A/B tests to optimize digital assets user flows and customer journeys
  
• Provide recommendations based on test results to enhance user experience and drive conversion Digital campaign performance:
  
• Plan execute and analyse A/B tests to optimize digital assets user flows and customer journeys
  
• Provide recommendations based on test results to enhance user experience and drive conversion Website and app performance:
  
• Monitor and analyze website and app performance including page load times navigation patterns and user interactions
  
• Identify opportunities for site/app improvements to increase user engagement and conversion rate Data visualisation and reporting:
  
• Create clear and compelling visualisations to communicate complex data insights to nontechnical stakeholders
  
• Prepare and present reports to management providing actionable recommendations for digital strategy Data governance and quality:
  
• Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes. Competitive analysis:
  
• Conduct competitive analysis to understand industry trends and benchmarks providing insights to stay ahead in the market.
  

Requirements

• A minimum of 8 years of experience in digital data analytics preferably in the Retail Food Service or related industries Knowledge Skills and Competencies proficiency in data analysis tools such as Python R SQL or similar data visualisation tools like Tableau Power BI or Google Data Studio Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights
  
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
  
• Knowledge of digital marketing channels and performance metrics
  
• Excellent communication and presentation skills with the ability to convey technical concepts to nontechnical audiences
  
• Strong problemsolving skills and a proactive approach to tackling challenges
  
• Ability to work collaboratively in a crossfunctional environment and manage multiple projects simultaneously