Head of Digital Marketing

BIGDUG a strong brand of TAKKT Group are seeking aHead of Digital Marketingto shape the future of work!This pivotal role involves steering our digital acquisition strategy across multiple brand landscapesBiGDUG Office Furniture Online Davpack and KaiserKraft. The role involves not only refinement of digital strategies but empowering diverse channels to grow adapt and meet future milestones while optimising acquisition efficiency. As the conductor of this strategy through your team your influence will be instrumental in expanding our customer base through an array of dynamic digital programs and initiatives.

Tasks:

1. Strategy Development: This involves crafting and executing a dynamic digital marketing strategy. This requires close collaboration with key stakeholders across the digital marketing team and adjacent functions ecommerce sales leadership marketing and the UK senior leadership team to align goals ensuring a unified and impactful approach.

2. Acquisition Optimisation: Your expertise will be crucial in identifying implementing and refining the most effective techniques channels and optimisations. Your guidance will not just meet but exceed channel targets across 4 main areas; Email & CRM SEO and Affiliate Marketing to leverage untapped potential. Though it should be noted that SEO is the key channel of development in 2024 and we will be seeking ahigh level of expertise with any successful candidate will provide a strong historic portfolio of success in this key channel

3. Marketing Automation: Youll lead the charge in building and owning the marketing automation stack. This entails orchestrating email workflows crafting abandoned cart strategies integrating website engagement tools all while maintaining stringent GDPR compliance with every digital interaction counting towards our collective success.

4. Team Leadership: Your role extends beyond strategy; its about cultivating a team of excellence. Lead inspire and coach a team of highly skilled senior digital marketing professionals across the UK. Your collaborations with agencies and other departments will amplify the impact of every initiative.

5. Analytical Insights: Working closely with our Data Analyst your insight will guide our digital marketing strategies to fuel datadriven decisions and continuous improvement.

Profile:

1. Proven Track Record: Your history should boast success in digital marketing (with core success across SEO) within a dynamic highgrowth ecommerce environment. Your experience of at least 5 years in digital marketing management signifies your expertise in navigating complex digital landscapes.

2. Leadership Skills: Your exceptional ability to lead a highperforming team whilst maintaining focus on results will lead to success. Your handson leadership style will set the tone for excellence.

3. Communication: Your exceptional interpersonal and communication skills are imperative. Your ability to challenge ideas confidently and constructively across all levels fostering positive relationships throughout the organisation will be pivotal in driving cohesive strategies.

This role isnt merely about overseeing digital marketing its about innovation team leadership and strategic advancement within an ever changing competitive digital area. If youre ready to lead in a dynamic and evolving environment we want to hear from you!

Benefits:

Interested Then join our team and become part of TAKKT Group a listed company! We are the leading provider in B2B omnichannel commerce for business equipment and are looking for motivated individuals to shape the future of work with us. With our successful brands like BIGDUG Gerdmans kaiserkraft ratioform and Runelandhs we work every day on innovative and sustainable solutions and products that make the workday of our customers and our own the best it can be. Apply now become part of our team and shape new worlds of work!