International Sales Lead mfd

YOUR MISSION

About the role
yfood is on a mission to help the world to eat better particularly when you dont have the time or chance for a proper meal. Were seeking an experienced FMCG sales expert to expand our smart food footprint globally. The role is strategic in terms of developing our expansion strategy and goto market tools but also handson in terms of relationship management with existing distributors and retailers.
Responsibilities include developing a flexible RoutetoMarket strategy including the right channel and customer initiatives at each stage of a countrys development creating GotoMarket tools from Sales Fundamentals to Category Management best practices and establishing a consistent approach with local teams across different geographies while respecting the need for local adaptation.

RoutetoMarket:

• Ensure right approach between inhouse 3rd party and distributor partners optimizing the value chain from production to shelf.
• Define channel and customer strategy for maximum initial impact (what is in/out of scope).
• Select onboard evaluate and manage external partners to ensure execution excellence including compliance and best practice sharing.GotoMarket:
• Set Pricing Assortment Promotion and Trade Spend strategy in collaboration with local teams and global departments.
• Create a Sales Fundamentals toolkit and ensure strong execution to accelerate international rollout speed and impact.
• Ensure calendar alignment with consumer marketing activities to maximize shopper awareness touchpoints and generate trial.

Key Account Management & Retail Sales Capabilities:

• Develop an international Retail Sales organization with the right capabilities to win in the longterm (key account management sales fundamentals data analytics/insights category management understanding).
• Liaise with retail accounts on (senior) buyer and category manager levels supporting the local retail teams (internal and external)
• Ensure continual development of tools materials knowledge that allow local Sales teams to deliver on the companys mission (also leveraging learnings from home market Germany).

WHAT YOU NEED TO SUCCEED

• You have a successfully completed university degree in business administration or a comparable education with commercial coursework.
• 810 years of FMCG Sales experience ideally in Western Europe. Drinks sector experience a plus.
• Track record of delivering results in both local key account management and regional sales roles.
• Experience selecting onboarding and managing sales teams and/or agencies and distributors highly desirable.
• Demonstrated ability to successfully work in a matrix structure guiding and coordinating different departments (Operations Trade Marketing Product Strategy)
• Strong business and analytical thinking combined with a positive solutionoriented mindset.
• Strong understanding of negotiation tactics sales tools and category management principles.
• Fluent English writing and spoken skills.

(WH)yfood

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base we have created a dynamic and colorful environment with our international markets where many exciting topics are waiting for you.
• Agility is key. Thats why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. Thats why we give you 30 days of paid vacation per year.
• yfood keeps you fit. With a subsidized membership at EGYM Wellpass you can do yourself good for only 29 per month. For this purpose we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Go with the flow. We contribute 30 to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products varieties or flavors before anyone else. Otherwise theres as much yfood as you can carry for free of course.
• As a startup you often have to fight with clichs. But some of them are true.Thats why we also offer a fruit basket your free caffeine kick or the still water.
• B Corp is king. We have recently become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

Katharina Bauer
Talent Acquisition Manager