Founded by our inspiring CEO Connie Nam Astrid and Miyu is internationally celebrated over a decade later as being more than just a jewellery brand with innovation at its core and a strong mission to revolutionise the jewellery experience. We celebrate and empower diversity recognise the value of our people & support matters that are important to us everyone is welcome. To see this in action check out our Tik Tok.
Alignment to our values is what we cherish above and beyond anything else. Our 3 core values are: Grow Together Celebrate Each Other and Break All Boundaries.
We are proud of our journey so far and were still growing and need more ambitious and values driven people to join us.
So whats the mission of the Global Experiential Marketing Manager
Your mission is to raise awareness of A&M to the wider world bringing our A&M brand to life through innovative engaging IRL activations including PR stunts and communications events & immersive experiences to build deeper connections with our community and create an A&M lifestyle everyone wants to be a part of.
What does success look like in this role
Experiential Marketing Strategy
- As the strategic lead for Experiential Marketing & Events for Astrid & Miyu you will drive forward the ideation planning and execution of all of our IRL activations and Events initiatives ensuring they align to our wider brand marketing strategy key campaigns and commercial moments
- You will take ownership and be responsible for driving forward our calendar of events and experiential activity to support our London flagship location building awareness and hype of this new concept store as well as sustaining continued awareness and momentum to ensure it becomes a destination to be a part of the A&M lifestyle IRL
- You will be the key contact and support for all retail experiential activations rolling out our retail events strategy and supporting retail teams to execute their own calendar of events giving them the tools to support this.
- You will ensure all key campaigns and calendar moments are supported by Events & Experiential Marketing activity in a considered and strategic way with a 360 approach for maximum impact
- Build a strong brandaligned network of suppliers to support our activations and stunts
- Collaborate closely with other key stakeholders to ensure deliverables are aligned ahead of all Experiential activations
- Work closely with our PR & Partnerships Manager to deliver memorable cobranded activations that drive awareness and hype for A&M
Reporting & Trade
- You will carry out weekly trade reporting and analysis delving deeper into key actions that can be taken based on performance and share weekly trade insights learnings and next steps with the Brand Team
- You will analyse performance monthly as well as at campaign level to establish benchmarks provide feedback to partners and establish actionable takeaways to shape future content briefs and partnerships always looking to make continuous improvements utilising key insights and learnings to shape future plans
- Set clear and ambitious KPIs consistently monitoring these to provide insights that optimise future plans & performance
What we would like from you:
- Youll have plenty of experience within Events & IRL Brand Activations
- Youll have strong project management skills be super organised and have excellent stakeholder management skills youll be able to manage multiple projects at the same time to ensure all activations run smoothly on time and deliver firstclass results
- Youll have a genuine passion for brand marketing and driving forward memorable and highimpact events and brand activations
- Youll be a peopleperson and an excellent communicator comfortable driving awareness of A&M to our community and the wider world
- Youll have a creative mind and will be comfortable trying new things taking calculated risks so we can continually break boundaries!
- Youll be proactive and a selfstarter and ideally will have a network of contacts within events management and brand activations and execution to support you to bring your big ideas to life!
What we do for you:
- Product Allowance Friends & Family Discount
- Hybrid and flexible working plus summer hours
- 25 days holiday bank holidays loyalty accrual Buy/Sell options
- Lunch clubs & Socials
- Personal Financial Coaching
- Work from home allowance
- Sabbatical after 3 years service
- Increased parental leave after 2 years service
We have lots of little extras but we really believe the best part about working for us is being surrounded by people that share our passion for our mission and values and having the freedom to be fully empowered to flourish and be your best self.
Salary: 40000