Digital Marketing Manager
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Job Description
We are looking for an ambitious and energetic Digital Marketing Manager to help us with our marketing department. This role will allow you to lead Genesis IT Lab digital marketing initiatives both paid and organic. You will be involved in developing presence on social media platforms building performance marketing strategy managing and planning digital marketing budget.
The role will typically involve a great deal of online and digital marketing work as employers will typically operate a website and social media accounts. You may need to look at analytics and come up with appropriate courses of action produce written and multimedia content and manage programmatic advertising possibly assisting a social media manager with these tasks. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.
Responsibilities
Develop and execute digital marketing strategy for the Genesis IT Lab
Managing social media pages and digital marketing related campaigns
Monitoring performance of digital marketing campaigns
Expertise in marketing projects related to Blockchain to enhance the companys market presence
Use organic search campaigns paid advertising email marketing social media and other channels to increase awareness about the company products and services
Conducting research and analyzing data to identify and define audiences
Have advanced knowledge of graphical tools like Adobe Illustrator and can use them to develop assets for display advertising email marketing campaigns or infographic marketing
Creating and updating digital marketing reports
Writing and proofreading creative copy
Maintaining websites and tracking data analytics
Updating databases and using a customer relationship management (CRM) system
Administer Websites & Publish Content
Monitoring budgets
Requirements
3 years of experience in Digital Marketing in Software or IT industry
Excellent communication skills and the ability to network
Experience of marketing projects related to Blockchain
Adaptability and the ability to juggle multiple projects
Strong attention to detail
IT skills including social media and video editing
Good organization and planning skills
Creativity writing and design skills
Commercial awareness
Numerical skills
Plus Points
Knowledge of the following will be considered as an advantage:
Knowledge of Fin tech & Blockchain industry
Knowledge of AR/VR AI and Metaverse.
Benefits
Genesis IT Lab offers an outstanding culture that focuses on learning opportunities international exposure by participation at international and national conferences and career growth. We offer;
Provident fund
Health & Life Insurance
Sumptuous homecooked lunch (Free)
Chances to travel abroad
Sponsored Certifications
Employment Type
Full Time
