• Create and implement brand strategies for Francophone markets.
  
• Ensure brand consistency and cultural resonance within these markets.
  
• Monitor brand performance and engagement in Francophone regions.
  

• Plan and manage Wakanow s participation in regional events and sponsorships.
  
• Utilize events to boost brand awareness and establish customer connections.
  
• Coordinate event logistics and sponsorship activities in Francophone countries.
  

• Handle all PR activities including media relations in French and English.
  
• Develop and execute communication strategies tailored to Francophone markets.
  
• Manage press releases media inquiries and public relations events.
  

• Direct outofhome advertising initiatives in Francophone regions.
  
• Work with local agencies for targeted and effective advertising.
  
• Measure and analyze the impact of advertising campaigns.
  

• Identify negotiate with and manage vendors for marketing initiatives.
  
• Ensure quality and costeffectiveness in vendor services.
  
• Build and maintain strong relationships with local vendors and partners.
  

• Conduct market research to understand preferences and trends in Francophone markets.
  
• Gather insights to inform and enhance marketing strategies.
  
• Stay updated on market trends and competitor activities in Francophone regions.
  

Requirements

Required Skills and Competencies:

• A Bachelors Degree or professional certification in Marketing Business Communications or a related field.
  
• Fluent in French and English both written and spoken.
  
• Proven experience in brand marketing especially in offline channels.
  
• Strong understanding of cultural dynamics in Francophone African markets.
  
• Excellent organizational communication and leadership skills.
  
• Creative and adaptable with a strong ability to work in multicultural environments.