Brand Manager

Get to know Work With Island

Work With Island designs and manufactures soundproof cabins for new workspaces. Having worked in shared spaces we understand their limitations: few places to isolate oneself and meeting rooms often monopolized. It is to provide this moment of serenity and productivity that Work With Island was born. We produce in France using recycled and recyclable materials cabins for 1 to 4 people that can be set up in less than 30 minutes.

Our brand ambition has evolved from supporting our growth amid high demand until 2022 to facing increased competition necessitating a stronger bolder brand.

As part of our team you will play a pivotal role in redefining our brand translating our mission and positioning into bestinclass content. Your mission is to elevate the quality of our communication at every touchpoint inspiring and challenging all teams to enhance our brand through a robust creative platform.

Main responsabilities:

Owner of the Brand Platform:

• Recreate the brand platform to align with our positioning and ambitions.
• Define our tone of voice and key talking points.
• Set the standard for asset design across all mediums and touchpoints (web print events PR).
• Upgrade our content strategy to maximize impact and efficiency.
• Challenge our positioning through qualitative customer analysis.

Product Marketing:

• Collaborate with the product team on key features and storytelling.

Key Interactions:

• Coach the creative marketing squad (Creative Project Manager Graphic Design Intern Social Media Intern).
• Collaborate with the product team for expertise and product launches.
• Engage with the sales team for customer insights.
• Work closely with founders for brand DNA and tone of voice definition.
• Conduct client interviews.
• Connect with key opinion leaders in our industry (journalists coworking and office spaces).
• Collaborate with SaaS/SME brands for marketing collaborations/partnerships.

Get to know Edouard line manager:

Edouard joined WWI in April 2023 as Head of Marketing.

He practices Triathlon and climbing

Benefits:

Compensation: 4555K BSPCE

Central Paris location for offices and showroom

Remote work: 2 days/week

Health coverage through Alan

Swile card (9)

Mobility package

Do you recognize yourself in this

• Masters degree in Marketing Brand Strategy or Communication.
• Previous experience in ecommerce or retail brands with extensive knowledge of the advertising landscape. Experience in offline events is a plus.
• Solid understanding of customer and distributor business with the ability to translate insights into effective activations.
• Native French speaker fluent in English. Proficiency in Spanish or German is an additional advantage.
• Exceptional oral and written communication skills to inspire and persuade.
• Advanced marketing knowledge including conducting customer interviews strategic research to identify new markets brand positioning and marketing strategy.
• Creativity and methodological approach to ideation including the conception of marketing campaigns and brand initiatives aiming for bestinclass impact.
• Project management skills to lead complex creative projects and internal changes elevating all external outputs.

Recruitment step:

1. A 30 call with Jessica Talent Acquisition Manager.
2. A 1h interview with NameTitle.
3. A business case with Name Title.
4. A 45 interview with Name Title.
5. A team fit with a product and sales/marketing team member.

Work with Island has strong values and is committed to diversity equal opportunities and inclusion. All applications will be considered regardless of origin background religion gender sexual orientation gender identity disability