Digital Marketing-Executive

1. Digital Strategy:
   

• Develop and execute digital marketing strategies aligned with overall business objectives.
  

• Identify key performance indicators (KPIs) and track the success of digital campaigns.
  

1. Content Marketing:
   

• Create and curate engaging and relevant content for digital channels including blogs social media and email.
  

• Collaborate with the content team to ensure a consistent brand voice across all platforms.
  

1. Social Media Management:
   

• Manage and grow social media profiles on platforms such as Facebook Twitter LinkedIn and Instagram.
  

• Plan and execute social media campaigns including content creation scheduling and analysis.
  

1. SEO and SEM:
   

• Conduct keyword research and optimize website content for search engines.
  

• Manage and optimize paid advertising campaigns (Google Ads Bing Ads) to maximize ROI.
  

1. Email Marketing:
   

• Develop and execute email marketing campaigns to nurture leads and engage the audience.
  

• Monitor email deliverability open rates and clickthrough rates.
  

1. Analytics and Reporting:
   

• Utilize analytics tools (Google Analytics etc.) to measure and report on the performance of digital marketing campaigns.
  

• Provide regular reports with insights and recommendations for improvement.
  

1. Website Management:
   

• Collaborate with the web development team to ensure the website is optimized for user experience and SEO.
  

• Implement and update website content as needed.
  

1. Online Reputation Management:
   

• Monitor online reviews and manage the online reputation of the brand.
  

• Address customer feedback and concerns in a timely and professional manner.
  

1. Collaboration and Communication:
   

• Coordinate with crossfunctional teams including sales product and design to align digital marketing efforts with overall business goals.
  

• Communicate effectively with internal stakeholders and external partners.
  

Requirements

• Bachelors degree in Marketing Business or a related field.
  

• Strong understanding of digital marketing channels tools and best practices.
  

• Exposure in written and verbal communication skills.
  

• Ability to work independently and as part of a team.
  

• Creative thinking and problemsolving skills.