Employer Active
Job Alert
You will be updated with latest job alerts via emailJob Alert
You will be updated with latest job alerts via emailBEINCRYPTO is searching for a highly proficient Email Marketing and Automation Manager to spearhead the development and execution of targeted Email Marketing campaigns across 14 diverse markets incorporating intricate automation and structural nuances. The ideal candidate will be adept at crafting customer audiences curating compelling content conducting indepth analyses and automating processes to enhance reader engagement. Preferably the candidate should possess prior experience in media or ecommerce with a specialised focus on email automation showcasing extensive proficiency in tools such as OptInMonster and Customer.io.
Strategy Development:
Develop and execute comprehensive email marketing strategies aligned with business objectives.
Define and implement targeted email campaigns across 14 diverse markets considering regional nuances and audience preferences.
Automation Management:
Implement and optimise intricate email automation workflows using tools such as OptInMonster and Customer.io.
Continuously explore and integrate new automation tools to enhance efficiency and effectiveness.
Audience Segmentation:
Craft customer segments based on demographic behavioural and engagement data to personalise email content and increase relevance.
Utilise segmentation strategies to maximise the impact of campaigns across different markets.
Content Curation:
Collaborate with content creators to curate compelling and relevant content for email campaigns.
Ensure consistency in messaging and brand voice across all email communications.
Analysis and Reporting:
Conduct indepth analyses of email marketing performance providing insights into key metrics and KPIs.
Generate regular reports to evaluate the success of campaigns and make datadriven recommendations for improvement.
A/B Testing:
Implement A/B testing methodologies to optimise email elements including subject lines content and callstoaction.
Use test results to refine strategies and enhance overall campaign performance.
Reader Engagement Enhancement:
Implement strategies to enhance reader engagement including targeted reengagement campaigns for inactive subscribers.
Monitor and respond to subscriber feedback and engagement metrics.
If you believe that becoming a Writer at BeInCrypto is your dream job please submit your CV in English. The hiring process consists of:
Full Time