Ecommerce Sales Operations Manager
Posted on :
16-12-2023
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Job Description
Our Client
Proudly supporting over 500 locations across Canada our Client is the independent marketing firm for a parent company to six wellestablished national retail brands. Responsible for managing the strategic delivery of digital marketing and customer experience our Client is also working to create growth opportunities within the Ecommerce platform of each of the six national brands.
The Opportunity
Reporting to the Director of ECommerce & Digital Marketing Operations the ECommerce Sales Operations Manager will be responsible for the development and continuous optimization of the Ecommerce business operation and sales strategy for the largest of 4 Canadian Apparel Retailers under our Client's umbrella. The successful candidate will have a demonstrated ability to identify the key drivers that contribute to delivering a powerful online store experience which result in the overall growth of traffic conversion revenue and brand loyalty.
Candidates with 5 years of seniorlevel ECommerce Leadership experience in a B2C environment are strongly preferred. However a combination of 10 years of High Volume Retail Store Manager experience along with a minimum of 2 years working in ECommerce will be considered provided all Required Experience points below are met.
PLEASE NOTE: Although our Client does offer a hybrid schedule of 3 days inoffice and 2 days working from home this position does require the successful candidate to work fulltime based in Winnipeg MB.
Required Experience & Qualifications
SALES STRATEGY & ANALYTICS
Proudly supporting over 500 locations across Canada our Client is the independent marketing firm for a parent company to six wellestablished national retail brands. Responsible for managing the strategic delivery of digital marketing and customer experience our Client is also working to create growth opportunities within the Ecommerce platform of each of the six national brands.
The Opportunity
Reporting to the Director of ECommerce & Digital Marketing Operations the ECommerce Sales Operations Manager will be responsible for the development and continuous optimization of the Ecommerce business operation and sales strategy for the largest of 4 Canadian Apparel Retailers under our Client's umbrella. The successful candidate will have a demonstrated ability to identify the key drivers that contribute to delivering a powerful online store experience which result in the overall growth of traffic conversion revenue and brand loyalty.
Candidates with 5 years of seniorlevel ECommerce Leadership experience in a B2C environment are strongly preferred. However a combination of 10 years of High Volume Retail Store Manager experience along with a minimum of 2 years working in ECommerce will be considered provided all Required Experience points below are met.
PLEASE NOTE: Although our Client does offer a hybrid schedule of 3 days inoffice and 2 days working from home this position does require the successful candidate to work fulltime based in Winnipeg MB.
Required Experience & Qualifications
- Proven experience working with Ecommerce platforms such as Salesforce Commerce Cloud
or Shopify/Adobe Commerce/Magento/Demandware - Excellent understanding of UX web design customer flow (conversion funnel) website
merchandising and web analysis - Demonstrated experience with Google Analytics and other Analytic tools required
- Confidence in traffic analysis reporting tools and optimisation
- Knowledge of Attribution modelling website speed optimisation A/B testing conversion
management sales journey optimisation traffic analysis and reporting tools - In depth understanding of the customer journey with the proven ability to
leverage data insights to deliver bestinclass CX - Strategic business thinking with the ability to drive sales define KPIs and analyze results
- Demonstrated success in leadership roles and in fostering crossfunctional relationships with
business partners - Resultsoriented and process driven with high expectations of self and team
- Technologically savvy; proficient in Microsoft Office Suite and learns new technology quickly
- Excellent organizational and time management skills
- Experience working in a fast – paced environment with competing priorities
- Superior written and verbal communication skills
SALES STRATEGY & ANALYTICS
- Develop and execute a comprehensive Ecommerce strategy including sales and marketing
plans in collaboration with brand leaders and cross functional teams with accountability for online revenue achievement - Lead a team of Ecommerce professionals to execute a flawless website experience for customers; identifying championing and implementing Ecommerce improvements and enhancements that accelerate business growth and improve the customer experience
- Partner with the product and creative teams to assist in developing compelling storytelling
for each season across categories including feature trends specific campaign initiatives and
promotions - Ensure Enterpriselevel leadership is informed on the status and pace the ECommerce operation is functioning at including the capture and reporting of KPI growth/change weekly
- Develop and maintain a ‘voice’ and communication style for the brand that is representative of their unique values and mission statement
- Identify and communicate business requirements based on analysis for improved website functionality and enhanced customer experience in the areas of:
- website traffic
- visitor behavior
- conversion
- online sale data
- Leverage Google Analytics (GA4) and other tools to proactively monitor website performance and report on site traffic and clickstream navigation patterns site search and browse behaviour functionality usage and marketing campaign effectiveness
- Lead analysis by interpreting complex data modeling using statistical techniques validating
results and communicating to senior management - Leverage analytics to conduct indepth analysis of website user experience determining actionable business opportunities and strategy to subsequently improve ECommerce KPIs
- Manage daytoday site operations and collaborate with crossfunctional partners to manage and execute all aspects of the Ecommerce business including business planning content strategy promotional campaign execution and other online marketing website design customer service web analytics and web technologies
- Partner with the Digital Product teams to identify issues and opportunities to eliminate points of friction and improve conversion rate
- Support new feature development and conduct user acceptance testing as needed working
closely with the Digital Product and UX/UI teams - Manage projects and coordinating with teams third party resources and key stakeholders to ensure the execution of all things related to Ecommerce operations
- Directly manage the outcome of all website activities (both employee and customer facing);
- user experience
- frontend functionality
- online product merchandising
- Proactively implement process improvements and solutions when potential gaps are identified using creative outofbox solutions to overcome obstacles before they arise
- Ensure that all product details are complete accurate and reflected on each website in a timely manner
- Oversee the operational activities and analysis for:
- Analytics tools (Google Analytics Hotjar CrazyEgg)
- Email Marketing (Salesforce Marketing Cloud)
- Minimize risk to the business through effective prioritization of web development overall process implementation management and support of all change requests
- Conduct competitive research as required and maintain current knowledge of ECommerce industry trends tools technology and best practice
- Enhance overall Enterprise profitability through the effective management of the ECommerce budget for your brand while implementing processes to drive increased revenue
- Develop and present recommendations to support Ecommerce initiatives
- Execute a proactive approach to hiring and mitigate turnover by fostering an environment of continuous personal growth and development
- Promote collaboration at all levels within the Digital Marketing & ECommerce area of business through the solicitation and support of ideas from others and by sharing ideas and knowledge with team members personally when appropriate
- Set clear expectations and hold team members accountable through ongoing coaching and regular touch points to discuss performance
- Competitive base salary
- Collaborative hybrid work environment (3 days in office 2 from home)
- Comprehensive Health & Dental Benefits Program
- 3 weeks vacation
- Professional development and ample growth opportunities in role
- 50% discount on product associated with all 4 apparel banners under our Client's umbrella
Employment Type
Full Time
Company Industry
Key Skills
- Six Sigma
- Lean
- Management Experience
- Process Improvement
- Microsoft Outlook
- Analysis Skills
- Warehouse Management System
- Operations Management
- Kaizen
- Leadership Experience
- Supervising Experience
- Retail Management
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