Automotive Internet Sales
Responds to Internet customer inquiries and ensures that the dealership actualizes its
maximum profit potential on Internet sales.
Know what and how the Miracle Experience works (online Buying Experience)
Meet or exceed the .65 Benchmark (17.9% Closing rate)
Communicates effectively with Internet customers and prospects according to
their preferred method of communication whether by phone by email or in
person.
Has thorough knowledge of all dealership products and services.
Satisfies the transportation needs of Internetgenerated customers.
Sells/leases and delivers a minimum required units per month.
Directs customers to product information resources including those available on
the Internet.
Assists customers in selecting vehicles.
Understands the psychology of Internet customers and works with them
accordingly to draw them into the store for proper vehicle demonstration and to
close the transaction.
Checks email frequently and responds to inquiries immediately. Delivers
messages intended for other departments promptly. Notifies customers that
their messages have been forwarded to the appropriate personnel for prompt
attention.
Handles all Internet sales inquiries personally.
Coordinates Internet promotions with other dealership sales promotions and
advertising.
Ensures that the website address is prominently displayed throughout the
dealership e.g. on business cards flyers pens and all dealership advertising.
Researches autobuying services on the Internet and acts as liaison with any
services the dealership uses to promote its site or advertise.
Works with webmasters to update the website frequently to attract new and
repeat visitors.
Takes photos of dealership inventory for use on the dealership site.
Maintains an ongoing customer database to capture repeat business.
Knows and understands the federal state and local laws that govern retail
automobile sales.
Establishes personal income goals that are consistent with dealership standards
of productivity and devises a strategy to meet those goals.
Keeps abreast of new products features accessories etc. and their benefits to
customers.
Attends product and sales training as requested by the sales manager.
Schedules first service appointment.
Attends sales meetings.
Maintain professional appearance.
Other tasks as assigned.
Respond to online inquiries and leads promptly and professionally
Engage with potential customers via phone email and chat to provide information and assistance
Build and maintain relationships with customers to understand their needs and preferences
Assist customers in the vehicle selection process by providing detailed product information and conducting virtual tours
Negotiate pricing and terms to close sales deals
Coordinate with other departments to ensure smooth delivery of vehicles to customers
Maintain accurate records of customer interactions and sales activities in the CRM system
Monitor and manage the sales pipeline to meet or exceed sales targets
Provide sales support to the showroom team as needed
To succeed in this role you should possess the following skills:
Dealership experience is preferred but not required
Strong sales skills with the ability to negotiate effectively
Proficient in retail math and basic math calculations
Excellent cold calling skills with the ability to engage customers over the phone
Highly organized with strong attention to detail
Familiarity with CRM systems and ability to navigate online platforms
Ability to manage multiple tasks simultaneously while maintaining a high level of customer service
Proactive mindset with a focus on achieving sales goals
If you are a motivated individual with a passion for sales and providing exceptional customer service we encourage you to apply for this position. Join our team and be part of a dynamic dealership environment where your skills will be valued and rewarded.
Please note that only qualified candidates will be contacted for further consideration.