Content Strategy Lead

Position Summary:

This role will be responsible for defining the content strategy which includes planning development and management of content to enhance customer experience and support brand objectives. Content Strategy Lead will drive the implementation of defined content strategy measurement of content effectiveness and optimization of content across channels based on the campaign goals. He/she will work with crossfunctional teams to ensure cohesive and personalized messaging across all channels.

Experience & Educational Qualifications:

Bachelors Degree in Marketing Communications Advertising or any other related discipline. MBA in Marketing or any other postgraduate degree in content / communication preferred.
7 years of directly related or relevant experience preferably in content management marketing communications or advertising.

Primary Duties & Responsibilities:

Content Strategy & Design

• Defines content strategy that supports the development of purposeful content personalized as per local HCP needs/preferences
• Shares LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
• Supports the designing of right content for the customer journeys leveraging relevant global or local content for each touchpoint; supports localization of global content based on local HCP understanding / unmet needs

Content Development & Management

• Oversees the creation and management of content calendars
• Develops content governance guidelines for design tone style and voice of all content in alignment with Marketing Medical & Compliance
• Shares guidance to ensure all content development optimization and implementation follows the requirements set out within internal and external operating frameworks
• Conducts periodic content audits to identify gaps in the content and suggests ways to extend augment edit or create content as required
• Ensures editorial outlook is up to date provides feedback and suggestion on digital content (both on visuals and copies)
• Works with the relevant regional/global teams to support relevant content creation

Crossfunctional Collaboration

• Works closely with OC Lead and Experience Design & Channel Orchestrator to share relevant inputs on customer journey design
• Partners with brand managers to ideate on content aligned with the business objectives relevant to the segment/ persona and fit for purpose for the channels
• Shares Medical Marketing & Sales teams inputs around having right nuances scientific content / HCP content preferences/needs with relevant teams for content planning & development
• Collaborates with Content Management Creative Technology CRM agencies to identify content topics most relevant to target HCPs and shares with relevant teams to accordingly modify brands communication

Content Analytics & Insights

• Acts on content analytics to enhance content effectiveness and adjusts strategies and tactics as necessary to optimize results and provide personalized content to HCPs
• Translates insights data and disparate pieces of information into narratives that promote the value of the companys products and services

Project Management & Support

• Creates and maintains project schedules by developing project plans and specification estimating time requirements establishing timelines monitoring milestone completion providing timely reporting of issues that impact project process coordinating actions and resolving conflicts
• Provides expertise and support to relevant teams for designing the content architecture developing the right content that can be leveraged across channels
• Acts as a single point of contact and subject matter expert to guide on content planning development & approval taking into consideration local LOC nuances

Preferred Certifications:

• Digital Marketing Certifications
• Content Marketing Certifications
• Data Analytics Certifications
• Project Management Certifications

Skills & Knowledge

Technical Skills:

• Content Strategy
• Content Curation & Assessment
• Marketing Analytics & Customer Insights
• Customer Experience Management
• Content Analytics
• KPI Reporting & Monitoring
• Asset & Content Management

Behavioral Skills:

• Collaboration
• Detail Oriented
• Effective Communication
• Creativity & Innovation
• Team Management

Tools Knowledge:

• MS Office suite
• Web Analytics tools like Google Analytics
• CRMs like Veeva Salesforce
• Marketing automation tools like SFMC Pardot
• Content Management Systems like Veeva Vault
• Data tools like Claravine
• Database Activity Monitoring (DAM) tools