Digital Marketing Manager fmd

About Us

At Customer Alliance we are literally obsessed with feedback and that reflects in the culture and the product were building. Were a diverse team (comprising 21 nationalities!) who support and inspire each other every day. We pride ourselves on a positive and growthoriented work environment where employees are encouraged to share ideas develop their skills and have plenty of fun along the way.

What Were Looking For

Were a fastgrowing futurefocused company on the hunt for an experienced and highly motivated Digital Marketing Manager. Were seeking someone with the energy expertise and enthusiasm to supercharge our digital marketing strategy and drive our online presence to the next level.

If youve got a knack for weaving magic through SEO SEM content strategy social media email marketing and basic web development this is your opportunity to shine!

Your Responsibilities:

• Create and implement a comprehensive digital marketing strategy that aligns with our business goals.
  
• Foster a solutionfocused atmosphere encouraging innovation and efficiency within the marketing team.
  
• Build and nurture relationships with external agencies managing communications effectively and responding promptly to all requests.
  
• Provide operational support for the execution and monitoring of digital marketing campaigns including website development SEO/SEM strategies email social media and display advertising campaigns.
  
• Ensure data integrity within our CRM systems and leverage marketing automation tools to optimize marketing efforts.
  
• Monitor analyze and report on digital marketing metrics using these insights to guide strategic decisions and enhance performance.
  
• Define track and interpret Key Performance Indicators (KPIs) for all marketing campaigns utilizing these insights to drive performance and shape marketing strategy.
  

After the first six months you will have achieved the following:

• Developeda strong rapport with key internal stakeholders becoming a reliable and valued team player.
• Successfully executed our first wave of innovative digital marketing initiatives contributing to significant growth in conversions site traffic and audience engagement.
• Implemented rigorous data management practices within our CRM systems collaborating effectively with external agencies to achieve this.
• Established a robust system for regular monitoring analysis and reporting of digital marketing metrics creating dashboards that have guided strategic decisions and boosted performance.
• Defined tracked and initiated the interpretation of Key Performance Indicators for all marketing campaigns providing a solid foundation for ongoing performance improvement.

We Expect

• English & German speaking
  
• Role is based in Berlin
  

Qualifications:

• Previous digital marketing experience bolstered by a proven track record of success.
• Expert knowledge in SEO SEM content strategy social media and email marketing
• Deep interest and understanding of AI tools such as ChatGPT and AI Search.
• Handson experience with marketing tools like Google Analytics Google Adwords AdConnector HubSpot and other automation tools.
• Proficient in using a wide range of project management and marketing tools including Jira Asana Trello Confluence HubSpot and AdConnector.
• Demonstrated ability to manage data effectively and perform detailed analytics.
• Strong project management skills with a focus on collaboration and stakeholder management.
• Excellent communication and interpersonal skills with a proven track record of building and maintaining effective relationships across diverse teams and with external partners
• Comprehensive understanding of digital marketing strategies and technologies with strong analytical skills and experience in defining and assessing Key Performance Indicators for marketing campaigns.

If you have it its a plus:

• Additional languages such as Italian and/or French
• Basic understanding of HTML and web development principles.

What We Offer

• Working in one of the leading SaaS company in Germany
• Hybrid model with a flexible working setup so that you take advantage of our lively Berlin office from two to three days per week
• Team offsite budget of 300 per person twice a year
• FitX membership
• Private company pension plan
• 26 days vacation days earning 1 additional vacation day each year of employment up to 30 days
• Yearly education budget of 1.000 for jobrelated training (after 6 months of employment)