Digital Marketing Coordinator

Job Brief:

The Digital Marketing Coordinator will support Corporate Marketing initiatives and branding across all digital mediums. They will manage the content and messaging on the firm's websites to ensure consistency in brand voice under the direction of the Director of Marketing and work closely with the Director of Public Relations to optimize press and brand promotion digitally. Further, they will help create and implement the firm's social media strategy, develop brand awareness, and maintain and update its presence on social media channels.


Responsibilities:

•The Digital Marketing Coordinator will support Corporate Marketing initiatives and branding across all digital mediums

•They will manage the content and messaging on the firm's websites to ensure consistency in brand voice under the direction of the Director of Marketing and work closely with the Director of Public Relations to optimize press and brand promotion digitally

•Further, they will help create and implement the firm's social media strategy, develop brand awareness, and maintain and update its presence on social media channels

•Create and implement a firm-wide social media strategy and coordinate with stakeholders across the company to ensure its effectiveness and adoption of relevant social media techniques

•Manage presence on social networking sites including LinkedIn, Facebook, Instagram, X (Twitter), Google, and other similar community sites

•Monitor and respond to posts, likes, and comments across all social platforms throughout the day

•Must maintain full awareness of all content and be able to respond accordingly, using sound judgment for posts that require immediate attention

•Oversee and manage the Company's reputation on corporate pages (Google My Business, Yelp, LinkedIn, , Indeed, Wikipedia)

•Work with Senior Marketing Manager on managing and enhancing social media templates for the Field Marketing Team within a 3rd party design platform

•Manage the company's Hootsuite account for Corporate social handles as well as regional and local accounts

•Support social media questions for regional marketing specialists

Skills Required:

•Bachelor's Degree in communications, marketing, public relations, advertising, or business or equivalent experience

•2+ years social media marketing experience and/or currently managing multiple websites, and social media pages

•Excellent written and verbal communication skills

•Must be highly organized, proactive, detail and deadline oriented with the ability to handle multiple priorities at once while providing a high level of service

•Implement sound judgement, based on the firm's professional expectations, when reacting to all social media posts

•Knowledge of Windows Microsoft Office products including Word, Excel, PowerPoint, Outlook