About Us

Since 2016, Patchwork Health has been on a mission to make truly flexible and sustainable working a reality for all healthcare staff. Their fully integrated workforce management solution helps optimise outcomes for organisations, managers, staff and patients alike. Built by a team of dedicated healthcare veterans, and co-created with the NHS, their technology and services have been embraced by over 100 healthcare sites to date.

Patchwork offers a range of different solutions, including temporary staff banks, which enable organisations to source temporary staff from their own pool of approved workers; collaborative staff banks , which help healthcare organisations team up with others in the same region to widen and share their temporary staffing pools; an innovative new rostering solution which enables more flexible, sustainable staffing for permanent healthcare staff; and an Agency Manager which makes it easier for managers to select appropriate temporary staff from external agencies when necessary. Patchwork Insights also provides managers with comprehensive data oversight, to monitor staffing trends, shift fill rates and pay rate escalations, and reliably plan ahead to prevent staffing gaps.

Patchwork Health has been recognised as HSJ s 2022 Staffing Solution of the Year, and have recently received the prestigious HSJ Partnership Award and the Spectator s Economic Innovator of the Year Award.

The Role

Our Marketing Team is divided into three essential pillars that look after crucial elements of Patchwork s marketing strategy. These pillars are Growth, Product, and Brand and this role sits within our Brand Marketing pillar, and will work cross-departmentally across our Revenue function, where our Marketing Team sits, and with Product, other client-facing teams to meet departmental and company goals and objectives.

We are looking for someone to create informative, engaging, and useful content to increase brand awareness and help us meet our lead generation objectives. This will involve working closely with colleagues in Marketing to deliver day-to-day activity across all areas of the marketing mix, including social media, email, and digital as well as, but not limited to, awards submissions, sales enablement collateral and case studies.

We would love a passionate content creator to join our team - someone who is excited about working in a scaling start up with a bright team of people on a product that is on a mission to make a difference to healthcare workers.

Key Responsibilities

• Copywriting and Content Creation: utilising writing skills to seamlessly write, edit, and proof-read content for use across all marketing pillars, channels (social media, digital, and email), and mediums (guides, blogs, brochures, newsletters etc.). Including providing dedicated copywriting support to our Product Marketing pillar, ensuring you can fully understand and communicate the functionality and benefits of our product suite.

• Strategic Creativity: supporting the delivery of marketing and communication campaigns for all marketing initiatives (e.g. product launches, webinars, and monthly themed content), ensuring all activity aligns with our brand and strategy, and accounts for industry trends.

• Sales Support: working closely with the Sales Team to support the delivery of our Account Based Marketing strategy, with a focus on copywriting for targeted email sequences.

• Research and Insights: continuously staying on top of key industry developments, developing a detailed understanding of NHS policies, and audiences, and communicating this knowledge in an accessible and engaging way.

• Channel Management: managing Patchwork s social media channels (predominantly LinkedIn) to enhance audience engagement, including liaising with our Graphic Designer, managing the content calendar, writing and scheduling posts, and reporting on results. Supporting in the management of LinkedIn paid, retargeting, and search ads. Use digital marketing tools to execute on SEO strategy, and carry out optimisation across all channels. Manage the ongoing upkeep of the website, ensuring existing content is kept up to date, and new content is added efficiently.

• Award entries: Collaborate with client-facing teams and People and Talent Team to draft award submissions when necessary for the company and its teams, our Co-Founders, and in partnership with our clients.

• Customer and Client Engagement: supporting customer retention efforts by developing and implementing strategies to engage and nurture existing customer relationships, including the management of our quarterly customer newsletter. Including collaborating with external partners and internal teams to execute joint marketing initiatives, fostering strong partnerships and expanding brand reach.

Requirements

Essential

• Demonstrable experience in marketing and content writing.

• Aptitude to learn and grow in a fast-paced and autonomous startup environment.

• Excellent project management, time management, and organisational skills, with the ability to prioritise and meet deadlines.

• Eagerness to work with multiple people and be a self-starter.

• Prideful in attention to detail.

• Adaptable to new technologies and systems.

Nice to Have

• Qualification in a related field such as Marketing, English, or Journalism.

• Prior experience or knowledge of the NHS, healthcare, or healthtech industry.

Benefits, Perks & Remuneration

Salary Range: 30,000-35,000

• Hybrid and flexible workplace
• Cycle Scheme
• Tech Loan Scheme
• EMI Share Options
• Perkbox + Perkbox Medical
• Coaching via More Happi
• Employee Assistance Programme (Health Assured)
• Personal Learning & Development Budget
• Flexible income options via Wagestream
• Dog friendly London Hub
• Vibrant and fun London Hub with unlimited refreshments & games
• Access to co-working spaces across the UK

The Small Print

We are unable to provide individual feedback on each application. If you have not heard from us within two weeks, you have not been selected for an interview. We pledge to always provide feedback to applicants who interview with us.

Patchwork is an inclusive employer, and is committed to not only meeting legal requirements and standards, but our own diversity, equality, and inclusivity policies and pledges throughout all stages of the employee lifecycle. For more information on our pledges and policies, please refer to our website or reach out to Patchwork's Talent Team.