Master offer knowledge and sharp understanding of value propositions for market segments
Deep understanding of the key market segments, trends, competitive offer landscape
Understand and share Offer strategy with Business and Execute Marketing Plan
Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strengths
Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
Own pricing and profitability optimization of the offer portfolio
Manage and develop offer portfolio, deliver new offer launches, drive market share growth
Support the planning and execution of annual marketing &sales plan
Engage Supply Chain team to ensure inventory management and delivery schedules
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