Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Assist in execution of marketing plans to reach audiences through targeted channels
Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
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