Digital Marketing Manager
Posted on :
23-08-2023
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Job Description
Digital Marketing Manager
Weston, FL - Hybrid (3 days on-site, 2 days work from home)
$100K - $110K Salary
Bilingual English and Spanish is a Must Have
Global leader in digital solutions is looking for a Digital Marketing Manager to further develop the digital future vision of the Latin America Market.
The Digital Marketing Manager will lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning;Direct and coordinate the strategy of social guidelines for the entire region;Create content for social media and digital.
Required:
- 5+ years of experience in Digital Marketing
- Bachelors degree (MBA or other relevant graduate degree).
- Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.
- Excellent collaboration and communication skills (oral and written).
- Must be willing to take on big challenges with significant growth potential.
- Web presence strategy, digital media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch..
- Proven social media content and networking expertise
- Practical experience developing and executing Multi Channel Marketing MCM plans
- Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).
- Deep understanding of how data (including user-level data and partially identifiable data) must be captured, stored, and flowed through systems to enable multi-channel, data-driven marketing.
- Expert knowledge of user experience (and customer experience) best practices.
- Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).
Digital Marketing, Multi Channel Marketing, MCM, SEO, SEM, Digital Media, Social Media
Employment Type
Full Time
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