Social Media Marketing Specialist

• Create, schedule and publish content and campaigns across multiple social media channels

• Deliver regular analysis and reporting on social media metrics, content performance and campaigns results

• Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions

• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action

• Be responsible for executing A/B and multivariate growth tests • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement

• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.

• Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.