VP Marketing REMOTE High Growth AI B2B SaaS experience a must

VP of Marketing

Get to know us first!
Leading Conversational AI SaaS company focused on providing cutting-edge solutions to the financial services industry. We serve close to 100 financial institutions today. We are one of the fastest-growing AI + financial technology companies in the industry, and we have grown over 1000% in the last year and recently featured as top fintech comapny in Silicon Valley.

Our core technology is built 100% in-house with several breakthroughs in Natural Language Understanding. Our parser is built based on zero-shot learning that helps us to launch industry-specific IVA that can achieve over 90% accuracy on Day-1. We are 120+ people strong with employees spread across India and US locations.

As a VP of Marketing, you will be responsible for:

• Developing a marketing strategy to ensure continued scale in the midmarket space and build a brand that is accepted by upmarket enterprise accounts
• Developing and implementing a cohesive marketing plan to increase brand awareness among the target market & partner ecosystem
• Defining and managing the company's brand strategy, including brand positioning, messaging, and visual identity
• Overseeing the development of marketing programs, including demand generation, product marketing, content marketing, social media, events, and public relations
• Collaborating with the sales team to develop sales enablement materials, including product collateral, case studies, and presentations
• Developing and implementing lead generation strategies across all relevant marketing channels to ensure penetration across all target segments
• Building and leading a high-performing marketing team, including hiring, training, and coaching team members
• Designing and reviewing the Marketing department s budget
• Monitoring all marketing campaigns and improving them as necessary
• Developing and executing account-based marketing programs to generate leads, progress opportunities, and support the sales team in closures.
• Managing the company's events program, including trade shows, webinars, and customer events
• Establishing metrics to measure the effectiveness of marketing programs and ensure continuous improvement
• Developing and maintaining strong relationships with key stakeholders, including customers, partners, and vendors

Requirements

• 10+ years of marketing experience, including at least 5+ years in a leadership role
• Proven track record of developing and executing successful marketing strategies that drive revenue growth
• Experience building marketing processes and teams from scratch
• Experience with Enterprise B2B SaaS in the Customer Experience and Fintech domain is a plus
• Conversational AI domain experience will be an added advantage
• Great interpersonal and communication skills
• Have good negotiation skills
• Preferably worked in a startup of <200 employees
• Strong project management skills and attention to detail
• Experience with marketing automation and analytics tools is a plus

Culture:

• Are extremely self-motivated
• Have the ability to learn quickly
• Have a growth mindset
• Have emotional maturity
• Have outstanding problem-solving abilities
• Thrive in a start-up environment
• Have a sense of ownership and pride in your performance and its impact on the company s success
• Acclimatize and adapt quickly; willing to be part of our ambitious growth plans
• Are passionate about the possibilities at the intersection of AI + Banking and have a passion for working within the high-growth Fintech AI space
• Enthusiastic and passionate