Head of Marketing Strategy
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Job Description
- Work with C-level executives and other internal stakeholders to craft a global Pay Per Click framework, taking into account Agoda’s strategic priorities
- Work with the Product team to build the tools to execute and monitor pricing actions and to improve price display across all channels
- Work with the Market Development team to collect price benchmarking data and intelligence from local markets, and to respond to moves from competitors and hotel partners
- Design and deploy PPC campaign actions, balancing short term financial goals with the longer term strategic imperatives
- Manage a multi-million dollar budget and provide visibility to internal stakeholders
- Inspire and coach a team of analysts and campaign managers and expand it by hiring talent
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
