SocialBrand Strategist Brandingintegrated agency

Job Summary: We are seeking a highly skilled and experienced Senior Strategist to join our dynamic design agency. As a Senior Strategist, your primary focus will be on developing and implementing effective social media strategies across our client roster. Additionally, you will utilize your secondary skills in branding to contribute to the overall brand development and positioning of our clients. Your ability to think strategically, analyze data, and provide innovative solutions will be critical in driving successful outcomes for our clients.

Responsibilities:

1. Social Media Strategy:

   • Develop comprehensive social media strategies aligned with client objectives, target audience, and industry trends.
   • Conduct in-depth research and analysis to identify social media opportunities and emerging platforms.
   • Implement tracking and measurement tools to assess campaign effectiveness and make data-driven recommendations.
   • Stay up-to-date with social media best practices, algorithms, and industry trends to inform strategy adjustments.

2. Branding:

   • Collaborate with the creative team to develop and maintain brand guidelines for clients.
   • Participate in brand discovery sessions to understand client vision, values, and target audience.
   • Contribute to brand positioning, messaging, and visual identity development.
   • Provide strategic recommendations on brand touchpoints, including website, marketing comms, advertising, and othercollateral.

3. Client Management:

   • Act as a trusted advisor to clients, building strong relationships and understanding their business goals.
   • Conduct client workshops and presentations to communicate strategies, campaign performance, and recommendations.
   • Collaborate with cross-functional teams to ensure seamless execution of strategies and deliverables.
   • Monitor client satisfaction and proactively identify opportunities for account growth.

4. Industry Expertise:

   • Stay informed about the latest trends and advancements in social media, branding, and design.
   • Attend industry conferences, webinars, and networking events to expand knowledge and expertise.
   • Share industry insights and best practices with internal teams and clients through thought leadership articles, presentations, or workshops.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field (Master's degree preferred).
• Proven experience (5+ years) in social media/brandstrategy, with a strong focus on content development, campaign management, and performance analysis.
• Solid understanding of branding principles, including brand strategy, positioning, and visual identity development.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Strong analytical skills and the ability to interpret data and metrics to inform strategic decision-making.
• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to clients and internal teams.
• Proactive mindset with the ability to prioritize tasks, meet deadlines, and adapt to changing client needs.
• Strong attention to detail and a keen eye for design aesthetics.
• Previous experience in a design agency or creative environment is highly desirable.

If you are a strategic thinker with a passion for social media and branding, and you thrive in a fast-paced, collaborative environment, we would love to hear from you. Join our team and make a significant impact on our clients' success!