Prod Mgr-Beneficiary&Local Govt 60001991

Job Purpose

To provide Product level support for Beneficiaries Accounts, and Local Government to GIB Channel and other Sourcing Channels/Teams

JOB RESPONSIBILITY

ACTIONABLE

Achievement of Business Objectives: Numbers, NAV and FD for Beneficiaries business

• To provide business inputs to the GIB Channel & senior management on the Beneficiaries, and Local Government Portfolio: NAV, CIB, Numbers, Inc Val, ATS
• Developing a product proposition and solution for Saksham, Beneficiaries Accounts, and Local Government/Local bodies.
• Opportunity sizing at state level and tracking the same for Beneficiaries Accounts, and for local government bodies.
• Focused drive (National/ Regional/ State Specific) to acquire granular business and work in close coordination with RBB & CSC to create joint working business value.
• Budgeting the opportunity of Saksham & Beneficiaries segment and for local government.
• Identify the GeM registered vendors and acquire them in phase wise manner with the help of digital tools such as CRM and other platforms, with the help of Digital solutions team.
• To provide direction to all channels by releasing regular updates on the Saksham, Beneficiaries Accounts, and local government.
• Extensive calling at GIB NSH, GIB ZH & GIB SH level along with regular reviews of the Team to be scheduled for better traction.
• Highlighting contribution of all channels, trends in sourcing, segment wise sourcing patterns, segregation between for Saksham, Beneficiaries Accounts, and local government.
• Identify segments from existing data that have high ATS and share the success of channels / zones that have sourced these segments
• Identify top & bottom performing sourcing channels / cluster or zones with low ATS
• Check the health of the portfolio by identifying the following accounts that affect the health of the portfolio:
  • Non-funded accounts
  • Inactive accounts
• Share the data with the Channel and sourcing teams, discuss actionable on the same & execute the actionable in a structured manner
• Identify performing sourcing channels/teams & share as well as replicate their success stories across other sourcing channels/teams
• Running drive at product and channel level
• Tracking success stories and replication of the same across states.
• Liaising with the Solution Team for Solution implementation
• Liaising with Central Team wherever Mandates / LOR required
• Close co-ordination with the Central Team, GIB Channel, Process Team, Marketing Team
• Global Mailer, Did You Know and Teaser campaigns for Channel and sourcing channels

Exploring new markets and segments

• Work in tandem with the SH / AH to identify new segments and opportunities
• Create a plan along with ZH, SH and AH and ensure execution for acquisition of business in identified markets/segments
• Customized Government, Institution and Saksham, Beneficiaries, local government product offerings to suit the requirements of identified markets/segments
• Provide internal targets to ZH, SH and AH for achieving business in the new market/segment identified for having focused business approach
• Take assistance of seniors in Product or Sourcing Channel
• Provide inputs GIB Solution team for developing new solutions for the Segment
• Work in tandem with other product teams to have a bundled offering for complete product proposition

Customizing Offers

• Help GIB channels customize deals/ accounts by reviewing profitability of each deal, and guide the sourcing channels accordingly.
• Making customized offers & presentation for Saksham, Beneficiaries Accounts, and local government
• Liaising with marketing to get translations for offer letter in regional languages as when required.
• Making collaterals and decks for Saksham, Beneficiaries Accounts, local government
• Provide inputs for Training Content
• Spreading awareness of the product & its value proposition among channels by conducting training of all channels
• Ease documentation process by updating FAQs and updating channels & RDVUs on the required documentation
• Ensure compliance of RBI / MHA / NSCI guidelines for respective products

Customer and Field/Client Visits

• Visits to prospective customers with ZH and SH
• Support channel to Ensure primary banking relationship for each customer
• Identify cross sell opportunities during customer visits
• Periodical visits to field/locations and meeting ZH/CH and sourcing channels for collaboration for Saksham, Beneficiaries, local government business
• Prepare customer level and location/cluster level plans for seamless business acquisition
• Implement successes gained in one part of the country and replicate it identified set of clusters/locations

Business updates to senior management and team:

• Provide monthly updates on business to seniors in relevant sourcing channel/teams and Product
• Ensure clarity and accuracy of data and MIS
• Work with fincon on streamlining data and MIS on regular basis

Management of Portal and Dashboard

• Management of the Government Portal (Sub Folder) for Saksham, Beneficiaries, local government
• Regular update on the content in the Saksham, Beneficiaries, local government section under Government portal.
• All PPT, offer letters and Mandates needs to be updated.
• A dashboard for visibility of the Numbers and Value across states and channel.
• Revision of Brochures / Services & Fees Leaflets / Other Communication Material for customer communication

Competition and Market analysis

• Understand and evaluating the Market Size/Opportunity and Competition Business Strategies
• Review competition offering on a regular basis
• Update the channels on the overall market opportunity and competition offerings

• Postgraduate/ MMS / MBA

• Sales and Influencing Skills
• Banking Product & Process Knowledge
• Regulatory Knowledge
• Planning and Organizing Skills
• Good Communication Skills
• Knowledge of Competition & Current trends in financial Industry.

Experience Required

• Minimum experience of 5 years
• Exposure to Product, Sales, Audit, Process and Compliance in Banking

Major Stakeholders (intra team and cross functional stakeholders, who would need to be interacted with for discharging duties)

• Branch Banking Team
• GIB Channel
• Operations & IT / BPRG
• Audit
• Compliances
• HR & L&D Team

Skills : Product, Sales, Audit, Process and Compliance in Banking