DIGITAL PAID MEDIA SPECIALIST
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Job Description
First Direct is looking for a Digital Paid Media Specialist.
As a Paid Media Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. If sitting in a cubicle and flying under the radar is what you re looking for in a career, then this job is not for you. We re looking for highly motivated people who want to make an immediate impact people who are forward thinkers, quick to learn, aren t afraid to ask questions, and can hit the ground running.
About The Company
First Direct is a fast-growing marketing firm in Bellevue, Nebraska. We help companies worldwide to find the right marketing solutions to empower their growth and success. We value ethical marketing practices and building solutions that solve real problems for businesses. We want companies to Take Back Their Marketing!
We invest in our employees personal growth. Daily sales and development training through CardoneU helps employees reach their Personal, Professional and Financial Goals!
We want people on our team who want to work in a professional environment where they can excel at their job and pursue their passions and goals!
We operate with six core values, both internally and with our clients. They are Discipline, Inspirational, Accountability, Transparency, Alignment, and Results.
Performance Objectives
Ability to distill data and metrics into actionable insights that support clear recommendations
Immaculate attention to detail
Demonstrated ability to seamlessly juggle many projects, always meeting deadlines, and exceeding client and team expectations. And yes, we ll want to hear some examples.
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Work cross-departmentally to align campaign strategies and goals across the organization and with clients
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Define, measure, and evaluate relevant paid media KPIs
Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
Oversee and manage overall paid media budget
Conduct in-depth keyword and website research, ad grouping and audience targeting
Maintain knowledge of industry best practices and new technologies
Define metrics and analyze program success, track and forecast utilization growth and engagement
Utilize CRM to create effective customer service and retention strategies for marketing programs
Oversee the preparation, interpretation and presentation of relevant analytic findings to key stakeholders
Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
Understand current and emerging trends in digital marketing, mobile marketing, and automation and make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage
Requirements
Key Competencies
Minimum 2+ years of experience managing AdWords, Facebook/Instagram, YouTube and LinkedIn campaigns
Current Google AdWords Certification
Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to business and financial goals
Exceptional oral and written communication skills
Demonstrated analytical, problem solving and decision-making abilities
Strong facilitation, conflict resolution and negotiation skills
Strong leadership skills, values collaboration and an inclusive work environment
Excellent interpersonal skills and able to quickly build effective working relationships with diverse customers, colleagues and vendors
Understanding of digital, traditional, social media and strategic marketing opportunities
Highly proficient with computers, Mac, Office 365, Google G Suite, Hubspot and various marketing related technologies
Physical Requirements
Prolonged periods of time sitting at a desk or computer
PERFORMANCE OBJECTIVES Work closely with the Marketing Manager and Videographer to determine production vision. Edit video footage using modern editing programs Adobe CC (Premier Pro and After Effects) Creating editing content for digital across many different platforms Archive footage in a highly organized manner Inserting intentional dialog, sound effects, music, graphics, and special effects to enhance the story. Creating content that drives results. Exporting and proofing final cuts for broadcasting. Edit photos in line with brand guidelines Assist in using a studio space for live calls and other video content KEY COMPETENCIES Proven work experience as an editor Ability to work fast under tight deadlines Expert in motion graphics and storytelling Detail oriented and keeps record of all footage and photos Proficient in Office365, Adobe Suite, Premiere Pro, After Effects, and Project Management Applications Self-motivated and resourceful; wants to take initiative, sees a need and creates a solution Excellent organizational skills, ability to prioritize and strong attention to detail Strong interpersonal skills and ability to enthusiastically communicate with various functions at multiple levels in the organization both in-person and in writing EDUCATION AND EXPERIENCE Demonstrated success content creation and project oversight (3+ years) PHYSICAL REQUIREMENTS Prolonged periods sitting at a desk and working on a computer.
Employment Type
Full Time
