Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
Develop, manage and execute an annual strategic marketing communications plan for our company to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
Evaluate the success of various communication strategies and implement recommendations for improvement.
Analyze potential new products/media to enhance the marketing/communications work.
Ensure that all materials are developed and distributed according to an appropriate timeline.
Provide strategic leadership and set the yearly agenda for the marketing group and actively manage the department to accomplish its goals.
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