Marketing Manager

• Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  
• Research industry and marketplace trends to develop marketing solutions and enhance business operations.
  
• Assess marketing copy, art comps, and final designs and compare them with established specifications.
  
• Create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  
• Generate reports detailing campaign performance, customer engagement, and engagement trends to gain insight, and access goals.
  
• Perform market segmentation, targeting, and positioning for each product line.
  
• Participate in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  
• Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  
• Build strategic relationships and partner with key industry players, agencies, and vendors
  
• Oversee and approve marketing material, such as website banners, hard copy brochures, and case studies
  
• Prepare and present quarterly and annual reports to senior management.
  
• Promote our brand at trade shows and major industry-related events
  
  

Requirements

• BSc Marketing, Business Administration, or similar.
  
• 4 years experience as a Marketing Manager in the FMCG or Retail Industry.
  
• Proficiency in electronic marketing automation software and website analytic tools such as HubSpot Marketing, Bitrix24, Google Analytics, WebTrends, etc.
  
• Experience in identifying target audiences, devising and leading across channels marketing campaigns that engage and educate about products and services
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  
• Knowledge of marketing strategies, channels, and branding.
  
• Exceptional analytical and problem-solving skills.
  
• Time Management and Organizational Abilities.
  
• Excellent communication skills.
  
• Leadership and Teamwork
  
• Good Negotiation Skills
  
• Good relationship management skills.
  
• Networking skills
  
• Up-to-date with the latest trends and best practices in online marketing and measurement