Business Planning Manager

Responsibilities:

• Excellent employment opportunity for a Business Planning Manager in the Wilmington, DE area. HYBRID (2-3 days working onsite)
• The Digital Experience Planning Lead role works closely with the Marketing Team, Medical, Legal and Regulatory Reviewers and our Agile Digital Delivery partners across a Therapeutic Area.
• Responsible for leading effective planning and prioritization practices to enable digital experience that are aligned to strategic initiatives that are core to Company's digital transformation, improved patient experiences and business outcomes.
• Lead and deliver excellence in end-to-end material review and approval process to enable omnichannel MLR capabilities, aligned to Content Strategy for a particular brand
• Builds strong collaborative relationships with key marketing, MLR, agency and delivery stakeholders
• Acts as a digital champion and change agent in leading transformation efforts in partnership with our Digital Experience Planning team and key stakeholders
• Engages in an agile approach to strategically develop and implement new and improved capabilities, processes and technology related to delivering compliant content with speed and creative freedom
• We bring together cross-functional teams, including Marketing, Agency, Content Reviewers, IT and Digital Delivery Partners, to embed emerging MLR practices and new ways-of-working
• Works with the Digital Planning Director and Therapeutic Area Engagement Lead to identify improvement opportunities and lead change across the organization related Content Planning capabilities

Experience:

• Bachelor's Degree
• Experience with brand strategic operational planning processes and content platforms
• Independent self-starter with demonstrated program management skillset
• Knowledge of Digital Marketing, content strategy and content planning processes
• Demonstrated strong oral and written communications
• Ability to work in a matrix team environment
• Experience using Project Management software to plan, monitor and communicate project progress
• Demonstrated success in:
  • program management of strategic and/or business critical initiatives
  • leading cross-functional teams/ability to lead without authority
  • leading and managing change across large stakeholder teams including, in some instances, external outsourced resource partners

• 3-5 years Digital Marketing or agency related experience
• Preferred Background:
  • Experience with Pharmaceutical brand strategic, operational planning processes and content platforms
  • Knowledge of Digital Health
  • Knowledge of the MLR (Medical, Legal, Regulatory) Planning regarding the development and approval of promotional content that enable the delivery of multi-channel and omnichannel campaigns
  • Strategic Project Management, SAFe Agile (Sprint/MVP focused) planning experience and/or certification
  • Understanding of Scientific and/or Commercial Marketplace respective to Biopharmaceutical Therapeutic area(s)