Sr. Insights Manager

Who we are:

MasterClass is the streaming platform where the worlds best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas recording studio and Gordon Ramsays kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

It's a pivotal time for MasterClass we're scaling and growing, fast. With a HQ in San Francisco, an office in Waterloo, Ontario, and a future office in Los Angeles, as well as 13 other remote US locations, we are looking to expand our team to support the business.

If you want to help make an impact on our members' lives we want to hear from you!

We are looking for more than what a resume can show. If you dont have the exact experience or skills, but think youd be a great addition to MasterClass, please apply for the role.





Summary:

Reporting to the Director, Insights, the Senior Insights Manager will lead all quantitative research initiatives at MasterClass in order to answer key business questions for the brand as well as other parts of the organization. This role will scale & build existing and ongoing tracking / quantitative projects, as well as proactively and strategically design, build, launch, and socialize new initiatives from end to end. You will serve as the voice of the consumer, using research and data to do so. The ideal candidate has strong statistical and analytical background, with the ability to run multiple projects at a time and is an effective communicator. They will be a strong connector with the ability to effectively collaborate and use research & insights to drive high impact, high visibility cross-functional work.



Responsibilities:


Build and scale in-house primary research practice, with a lean towards quantitative as well as cultural / consumer insights

Design and deliver strategic research projects with key internal stakeholders, connecting insights across the organization

Distribute, manage, analyze, and socialize all primary research, often with tight turnarounds

Scale standard offerings and methodologies for efficient and effective research

Partner cross-functionally with marketing, content, talent, product, and other parts of the organization to build research that answers key business questions

Ability to design and evolve questionnaire templates, as well as distribute surveys via panel providers (eg Lucid)

Contribute to the development of thought leadership for the Insights team

Strong pulse on consumer & cultural insights, and the ability to translate this to action

Create and present thoughtful plans to the broader marketing team ensuring that cross-channel partners have the detailed information needed for successful launches across initiatives.




What skills do I need?


Bachelor's degree in Psychology, Statistics, Marketing, or related field

8+ years of experience in consumer-focused primary research role (preferably at a market research or strategy agency / consultancy, media / entertainment / streaming company, or technology company)

Strong pulse on consumer & cultural insights

Deep quantitative research experience (fielding, recruiting, sample management, questionnaire design, data cleaning, analysis, reporting, etc)

Experience partnering directly with Qual Research, UX Research and Data / Analytics teams

Ability to work in a quick-moving environment and prioritize projects while maintaining attention to detail

Strong problem-solving, project management, organization and communication skills

Ability to influence and collaborate with peers, work effectively cross-functionally

Confidently have a recommendation or strong POV on best practices and methodologies

Experience with managing multiple research projects at a time

Excellent communicator, attention to detail and ability to multitask

Ability to work in ambiguous situations and to problem solve

Prioritize projects and manage time accordingly

SPSS, Survey tools, Excel and other analytical tools is a must

Knowledge of Iterable, Alchemer, and Lucid is a plus




At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

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