Marketing Campaign Design and Automation Specialist

Marketing Campaign Design and Automation (Pardot) Specialist

OVERVIEW
General Mills North America Foodservice is on a journey to build seamless customer experiences across its digital and communication touchpoints to deliver an optimized experience and accelerate demand generation. A key factor in the success of this journey is building and managing integrated automated marketing campaigns within the sales system ecosphere.

We are looking for a Pardot Marketing Automation Specialist to join our North America Foodservice (B2B) operating unit. This position will partner with the Brand Experience, Sales, and Digital partner teams to bring the creative strategy to life.

Within this work, you will handle the day-to-day implementation of customer-obsessed digital marketing campaigns, including campaign design, configuration and ongoing campaign management within Salesforce Marketing Cloud Account Engagement (Pardot), often in close integration with Salesforce Sales Cloud. You will oversee campaign KPIs through result tracking and analysis in Pardot and Salesforce.

We are seeking an experienced specialist who has hands-on experience with Pardot & Sales Cloud. Open to remote candidates, Minneapolis preferred.

RESPONSIBILITIES
Understand business cases & requirements and manage B2B Marketing automation implementation through Salesforce-Pardot
Collaborate with marketing, sales, and product teams in the development and implementation of key demand creation, automated nurture, lead routing, lead scoring, lead qualification and lead management programs
Serve as an Admin and evangelist for the Pardot platform
Implement best practices for outbound and inbound marketing, content marketing, lead scoring, lead nurturing and data hygiene
Contribute to determination of campaign success measures / KPIs and ensure / take ownership of implementing associated campaign tracking on all elements (e.g., email, advertising, social media, website, etc.)
Be fully self-sufficient in campaign creation (set campaigns, build emails, partner to build landing pages, import leads, have all campaign parameters properly set by language, persona, etc.) to support demand generation, and lead testing on capabilities
Manage reports and dashboards to provide visibility in marketing campaign results, including inbound channel performance, lead distribution, opportunity stages, pipeline contribution and ROI
Configure landing pages with personalization and dynamic content to be used for various marketing purposes
Manage form building activities to configure and setup enriched forms to capture lead data
Partner closely with internal IT team on integrations, fit with overall Salesforce ecosystem, and broader GMI tech ecosystem
Complete prospect management, prospect field configurations and visitor data management tasks
Configure automation rules and segmentation lists, based on prospect categorizations to be used in various marketing communications
Work on user management, role creation, and group configuration for Pardot business users
Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance
Recommend and implement new workflow processes to increase the scalability and efficiency of the marketing organization
Own training development and execution for other Pardot and Pardot Engagement users

REQUIRED QUALIFICATIONS
3+ years of strong hands-on experience with Pardot (setting up & executing campaigns)
Robust experience with Salesforce-Pardot marketing & analytics tools and Salesforce Marketing cloud
Very strong organizational and written/verbal communication skills
Ability to prioritize and self-organize work to focus on the biggest opportunities
A true passion for human-centered marketing and results that lead to an organizations growth and success
Strong project management skills
A commitment to testing, learning, and continuous improvement

PREFERRED QUALIFICATIONS:
Excellent communication skills and ability to engage business stakeholders
Ability to easily communicate complex systems
Thoughtful self-starter: unafraid to express and support views that may differ from those of other team members in a respectful manner, leading to constructive debate and better ideas