Email Marketing Manager
Are you an experienced Email Marketing expert looking for a new challenge and an opportunity
to advance your career in a fast pace environment? If so, we have the perfect job for you!
What youll be doing:
Review existing and former campaigns to ascertain areas of strength and weakness to
inform subsequent email campaigns.
Build and deploy email campaigns.
Conceptualize marketing campaigns that engage our existing and prospective clientele.
Create well-written copy that resonates with our customer audience
Work cross-functionally with our Graphic Designers and SVP of Marketing to improve the
layout of emails using best practices and proven email marketing tactics.
Develop and drive long term email marketing strategy to consistently improve
performance and increase revenue.
Manage email list and life cycle of email subscribers, optimize list performance and scrub
on a regular basis to manage costs and list efficiency
Work with web development team to design new email layouts, A/B test, and constantly
improve performance.
Monitor and report email performance to leadership team on a regular basis, use data
to identify areas of improvement and drive future email marketing strategy.
Stay up-to-date with current marketing industry trends and best practices and constantly
bring new ideas to the table that will support the companys business goals.
Conduct market research to better comprehend prevailing consumer behaviors
What youll need:
E-Commerce industry experience
Basic knowledge of HTML
Familiarity of Adobe Photoshop
Proven experience creating high-impact, unique marketing campaigns.
Outstanding copywriting and editing abilities.
Ability to harness collaboration to produce well-crafted content.
Drive, ingenuity, and resourcefulness
Apparel/Consumer goods industry experience is a plus!
AS/BS Degree in Marketing, Advertising, Communications a plus
What youll get:
Competitive Compensation Package
Great Medical, Dental, and vision Benefits
401k, 401k match,holidays paid, PTO
Awesome Work/Life Balance and Close-knit Team culture!