JOB DESCRIPTION:
If youre the type of person who wants to be involved in our mission to advance the financial markets, wed love to chat! We're looking for an energetic, creative-minded, and self-motivated Business Marketing Associate Director who loves to develop persona-led stories and execute integrated, multi-channel programs aimed at raising visibility in the marketplace and generating sales interest.
RESPONSIBILITIES:
Strategizes, develops, and implements marketing programs aimed at raising industry awareness and generating sales leads. Specific tactics include but are not limited to: content development, webinars, email communications, direct mail, advertising, budget maintenance, etc.).
Requires the individual to liaise/advise directly with product owners and other key internal and external customers to understand business goals and translate into product marketing programs.
Understands market drivers, competitive landscape, target client personas and maintains detailed, updated knowledge of relevant DTCC products and services, especially as it relates to the business assigned.
Collaborates with Sales/Relationship Management and Product Management to ensure alignment on all initiatives.
Partners with regional marketing counterparts on relevant product marketing initiatives by region.
Partners with Data & Analytics team to identify, track, and report on key performance metrics; leverage client research and data findings to refine and improve programs
Coordinates with larger M&C team to ensure brand alignment and collaboration on cross promotional opportunities.
Project management skills including planning and scheduling, issue identification/resolution/escalation, communication.
Mitigates risk by following established procedures and supervising controls, spotting key errors and demonstrating strong ethical behavior.
QUALIFICATIONS:
Minimum of 8 years of related experience
Strong writing skills and marketing background
Bachelor's degree preferred or equivalent experience
Experience with Marketo preferred
Financial services experience a plus.