Developing strategies that align with business objectives, including developing campaigns based on target audiences’ interests, preferences, and behaviors
Coordinating with other departments to ensure that all marketing activities are aligned with the company’s overall goals and objectives
Monitoring competitors’ activities and adapting marketing strategies accordingly
Evaluating the effectiveness of marketing campaigns by collecting data on sales leads generated, website traffic, and other metrics
Developing and managing relationships with clients, including conducting needs assessments to determine appropriate solutions for each client’s needs
Developing and implementing a digital marketing strategy that includes SEO, PPC, social media, etc.
Creating reports that measure the success of marketing initiatives, including clickthrough rates, conversion rates, and other metrics
Creating and updating content such as blogs, social media posts, and newsletters
Developing and implementing strategies to attract new customers through email campaigns, landing pages, and other digital channels
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