Email Marketing Manager (Middle)

MGID was founded in 2008 and is one of the leading companies in native advertising. We enable our media partners to monetize their audience and help brands to promote their services and goods effectively.

MGID offers a range of integrated solutions covering the promotion process every step of the way; we offer services ranging from planning out the marketing strategy to its thoughtful implementation and optimization. Our clients include major international brands like Renault, Domino s, airbnb, PizzaHut, Qatar Airlines, and many others, including media organizations and web agencies.

MGID is:

One of the largest MarTech-companies in the Ukrainian market;

A proprietary Highload service that delivers 185 billion advertisements to 850 million unique users in more than 60 languages;

The winner of multiple AdTech awards for innovation and product quality;

A workforce of 700+ employees operating from offices in the US, Europe and Asia;

A passion for cutting-edge technologies and a seamless vertical structure that allows the regional teams to exchange skills and development practices.

Tasks

• Build an automated email pipeline for existing clients (activation + retention);
• Set the trigger campaigns for the product and blog;
• Initiate email communication strategy globally and localise it for each region;
• Support content distribution and initiate content creation suitable for email communication;
• Cooperate with designers, product team and business development departments to create content for the blog and email blasts;
• Perform content optimisation following SEO principles.

Requirements

• Understanding of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing;
• Past experience with email marketing, lead nurturing and marketing automation;
• Good knowledge of HTML / CSS (table syntax);
• Experience building email workflows;
• Strong analytical skills;
• Experience with Hubspot CRM.

Will be a plus:

• Experience with email layout (HTML) and SQL requests (SELECT);
• Experience working with global B2B companies.

Language proficiency:

• Upper-Intermediate English.