Head of Lead Marketing (f/m/d) - (Automation)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

Your Tasks:

As Head of Marketing Automation, you and your team of CRM and Marketing Automation Managers will develop trigger-based B2C lead journeys across all phases of the buyer journey. Your goal is to increase qualified contacts, improve conversion rates, shorten buying processes and increase marketing ROI at the same time. What you should bring:

• You've been working with marketing automation solutions for at least six years (such as: HubSpot or Salesforce).
• You have at least three years of experience successfully leading teams.
• You think in a customer-centric way, have experience in dealing with customer segments and make fact-based decisions.
• You speak excellent English and very good German for coordination with your colleagues.

We Appreciate:

• You are responsible for the entire lead generation and nurturing process.
• You will work closely with the marketing and sales team, your goal is to continuously improve the quality of leads, customer acquisition and retention rates.
• You will develop creative approaches to optimize business outcomes using content marketing, lead nurturing, email funnels, lead scoring and other approaches.
• You and your Marketing Automation team are responsible for the entire campaign process - from brainstorming and implementation to results tracking and analysis.

About IONOS

IONOS is Europe's leading platform for cloud services and hosting services. We successfully support our customers in their business development.

More than 4000 employees in several countries around the world are working to meet the requirements and wishes of our 8.5 million customers.

We promote the development of our employees and their different talents, interests and languages.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.